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Category: Brand

  • Fantastic Marketing Coordinator Opportunity – Northern Virginia

    Posting this for a friend who is hiring. Great opportunity in Northern Virginia for a cool company – the Public Interest Registry (pir.org),  with plenty of fun travel opportunities, and flexibility. Must be in Northern Va . *Send emails ONLY if you qualify to: sian.pugh@coventree.com or leave questions/comments on this post. Position Title: Marketing Coordinator… →

  • I guess I don’t “Cut the Mustard” … thanks Grey Poupon

    I guess I’m not good enough to eat certain brands of mustard 😦  As an avid eater of Grey Poupon mustard, I was interested to read that they had launched a campaign today on Facebook, that requires one to apply to become a ‘member’ of their Facebook page. Instead of simply ‘liking’ the page, you… →

  • Fake It ‘Til You Make It?

    In the same vein as my post about fake Twitter followers – Fake Followers, I just read an expose on @shirls – someone who faked her way in to the lives of the rich and infamous of Silicon Valley. A social climber, who photoshopped her way in to connecting with some movers and shakers in the Valley, @shirls has… →

  • Fake Followers?

    How many of your Twitter followers are fake? I’ve often wondered about that, as I am a firm believer in authenticity, and creating a community of real followers. So I’m kind of liking a new tool released by StatusPeople that allows you to check to see how many followers you have that are fake, inactive and… →

  • Pinterest and Copyright – I Was Wrong

    I was presenting to a group of Yacht Brokers today in Houston. My “Brand Yourself” presentation included a section on Pinterest, with the recommendation that they start participating in that marketing medium. I mean boats = great pics = great Pinterest content / boards. One of the brokers posed the question about copyright. There has… →

  • Oreo and the Mars Landing

    What does an Oreo cookie have to do with the Mars landing?  It is part of The Daily Twist marketing campaign – an effort launched by Nabisco-owned Oreo launched in late June to mark the cookie’s 100th birthday. An image of an Oreo will be shared every day for the next 100 days on its Facebook… →

  • Personal Branding – Your Identity

    I’m working on a coaching class to help my colleagues and team build personal brands. Once I’ve completed the class, I’ll share the material here for anyone who wishes to build their own online brand. Here is a teaser: STEP 1: Identify a high-interest topic that YOU are interested in and that you want to… →

  • Got Klout?

    UPDATE: Klout just released this great infograph that I thought helpful to those who have read this post on Klout. Enjoy! ———————————— Do you have Klout? When I first started noodling through social media land, back in the day (July 10, 2007 according to Facebook), I knew I was an early adopter, but wasn’t really… →

  • Drawing the Line: Using a National Tragedy for SEO Gain?

    Something really bugged me tonight – I read a blog post on the blog site for a local company (who shall remain unnamed) focused on the recent tragedy that affected the Navy Seals. Their post’s primary focus was on the tragedy, highlighting the fact that many of the victims were from our area. They included… →