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Category: Marketing

  • Fries King?

    This is one of the those head scratching marketing campaigns. What were they thinking? Burger King recently launched a new line of fries called Satisfries that boast 40 percent less fat, 30 percent less calories and big taste. I’ll attest to them tasting pretty good for lower calorie fries (they’re still fries, so don’t kid yourselves!)… →

  • It’s Been a A While – and 13 Trends for 2013

    Ok – I know. I don’t play by my own rules… and haven’t posted a blog post in months! I apologize. That whole work thing keeps getting in my way 🙂 I’m sorry… So here I am again, and its time to share new stuff.  I just participated in 2 days of training with some… →

  • Fantastic Marketing Coordinator Opportunity – Northern Virginia

    Posting this for a friend who is hiring. Great opportunity in Northern Virginia for a cool company – the Public Interest Registry (pir.org),  with plenty of fun travel opportunities, and flexibility. Must be in Northern Va . *Send emails ONLY if you qualify to: sian.pugh@coventree.com or leave questions/comments on this post. Position Title: Marketing Coordinator… →

  • I guess I don’t “Cut the Mustard” … thanks Grey Poupon

    I guess I’m not good enough to eat certain brands of mustard 😦  As an avid eater of Grey Poupon mustard, I was interested to read that they had launched a campaign today on Facebook, that requires one to apply to become a ‘member’ of their Facebook page. Instead of simply ‘liking’ the page, you… →

  • Fake Followers?

    How many of your Twitter followers are fake? I’ve often wondered about that, as I am a firm believer in authenticity, and creating a community of real followers. So I’m kind of liking a new tool released by StatusPeople that allows you to check to see how many followers you have that are fake, inactive and… →

  • Pinterest and Copyright – I Was Wrong

    I was presenting to a group of Yacht Brokers today in Houston. My “Brand Yourself” presentation included a section on Pinterest, with the recommendation that they start participating in that marketing medium. I mean boats = great pics = great Pinterest content / boards. One of the brokers posed the question about copyright. There has… →

  • Oreo and the Mars Landing

    What does an Oreo cookie have to do with the Mars landing?  It is part of The Daily Twist marketing campaign – an effort launched by Nabisco-owned Oreo launched in late June to mark the cookie’s 100th birthday. An image of an Oreo will be shared every day for the next 100 days on its Facebook… →

  • Oops – I’m back!

    Gosh – it has been forever since I’ve posted on my blog. As much as I teach others how to setup, manage and maintain successful blogs, I’m the worst at practicing what I preach! I have an excuse – I’ve been kind of busy. I was offered a new position back in March, to move… →

  • Personal Branding – Your Identity

    I’m working on a coaching class to help my colleagues and team build personal brands. Once I’ve completed the class, I’ll share the material here for anyone who wishes to build their own online brand. Here is a teaser: STEP 1: Identify a high-interest topic that YOU are interested in and that you want to… →

  • Being Dumped in Social Media

    In real life, we call it ‘being dumped’ or ‘breaking up’. In social media, its ‘defriending’. It is the act of leaving your friends, bf or gf, severing ties, calling it quits. Recently, I’ve been going through my social media lists, and making tough decisions on who to sever, and who to keep. In doing… →