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Category: ROI

  • Marketing Savant: 60 Social Media Marketing & Promotion Ideas in 60 Minutes

    A pretty comprehensive document outlining 60 social media marketing & promotion ideas in 60 minutes, thanks to Marketing Savant. 60 Social Media Ideas in 60 Minutes →

  • Part 2: Notes from ISUM10 – Research 2.0: Using Technology to Drive Insight

    Part 2: My Notes From Internet Summit 2010 Colin Hynes – Rue La La Research 2.0: Using Technology to Drive Insight (Colin is Zsar of Social at Rue La La) Ask: Who is coming to your site? What are they trying to accomplish? Are they successful? If not why? If so, why? What do they… →

  • Dana Todd: Internet Summit – 2015 Predictions in Search

      Dana Todd @DanaTodd Newsforce.com  (P.S. her hair is purple today… Love her!) From #isum10 2015 Predictions: – UPC Search (bar codes and mobile codes) – DSPs and custom dashboards for the masses – “App SEO” – Sponsored stories in news via PPC – OOH search/augmented reality – TV search – iAds $bigger than Yahoo!/Bing… →

  • 4 Great Email Marketing Stats

    I’ve been working on a presentation on Email Marketing that I will be delivering next week. In my search for recent statistics, I found some that I thought I’d share as they just go to show how effective email marketing can be! If you’re not using email marketing in your marketing plan, you should be.… →

  • The Value of Social Friendships

    What do you think your friendship is worth? And what are friendships worth to you? $25 or an iPad? Every morning, as I check Facebook, I am inundated with requests for help from our friends. “I’m trying to build a chicken coop in Farmville, can you help?” or “My daughters’ boyfriends’ mother has a new… →

  • 9 B2B Social Media Marketing Statistics

    As you may recall from some of my previous posts, I love data! So when I came across a list of 28 Awesome B2B Social Media statistics, I had to hold back from squealing with glee! Here are 9 of my fav’s plus a couple of surprise stats. Surprise stat: Only 50% of B2B marketers formally analyze… →

  • The Number ONE Secret To Successful Email Marketing Campaigns

    There is a VERY simple email marketing tactic that can be the biggest deciding factor between a successful and ineffective email marketing initiative. The secret? Developing the RIGHT subject line for an email message. How often have you bought a magazine at the grocery store because of the headline on the front? Or watched a tv show… →

  • Email Marketing Trends – Click Rates by Number of Links

    Part 3: Email marketing – one of the most cost effective marketing channels available. (Read my post on “The Social Media – Email Connection and Four Strategies to Connect Them” to see how email marketing can be even MORE effective!) A study was recently released showing the latest email marketing trends. There are a few great… →

  • Email Marketing Trends – Click Rates

    Part 2: Email marketing – one of the most cost effective marketing channels available. (Read my post on “The Social Media – Email Connection and Four Strategies to Connect Them” to see how email marketing can be even MORE effective!) A study was recently released showing the latest email marketing trends. There are a few… →

  • Email Marketing Trends – Open Rates

    I love email marketing. Why? It is one of the most cost effective marketing channels available. (Read my post on “The Social Media – Email Connection and Four Strategies to Connect Them” to see how email marketing can be even MORE effective!) A study was recently released showing the latest email marketing trends. There are… →