• #LMX2010 – A Big Day in Hampton Roads History

    Tomorrow is a big day in Hampton Roads. For the first time, the region is pulling out all the stops and hosting a huge marketing convention. This is a big deal in this military heavy region – most conventions are government or military related. About a year ago, Kurt Noer, the CEO and Founder of…

  • 4 Great Email Marketing Stats

    I’ve been working on a presentation on Email Marketing that I will be delivering next week. In my search for recent statistics, I found some that I thought I’d share as they just go to show how effective email marketing can be! If you’re not using email marketing in your marketing plan, you should be.…

  • Nike, Videography and Advertising.

    I really appreciate great videography in advertising. This video for Nike Football (aka soccer) was directed by Hollywood director/producer – Alejandro G. Iñarritu (of 21 Grams & Babel fame). In the video, an epic football journey unfolds through a match of goal line clearances, game-winning tackles and lightning footwork that literally send a ripple effect…

  • My Top Tips for Awesome Word of Mouth Marketing Campaigns

    I love Word of Mouth Marketing! Creating buzz about a product can be so exciting and so much fun! Here are some of my tips for creating great Word of Mouth Marketing campaigns: 1) Be fearless! The best Word of Mouth marketing campaigns have a bit of risk involved… risk of being caught, risk of…

  • From Your Eyes to Your Hands!

    I love it when I read a blog that speaks to me! I just read a great article at a blog on TwistImage – Six Pixels of Separation about moving marketing from your eyes to your hands. Remember when marketing was about ‘eyeballs’ and getting those ‘eyeballs’ on your website. Remembers those days??? I do…

  • Note to Self: Be Agile and Adjust Quickly

    In my last post I talked about how I came around to launching The Geekettes Club. Since our launch, I’ve decided that I will share what I can about the launch of The Geekettes Club in a transparent way, and share the positives and the negatives, lessons learned, etc. in the hopes that it might…

  • Crowdsourcing in to 2010

    Its my humble opinion that Crowdsourcing will be a pretty big trend this year. So what’s Crowdsourcing? Here is the Wikipedia definition: Crowdsourcing is a neologistic compound of Crowd and a short for Outsourcing, for the act of taking tasks traditionally performed by an employee or contractor, and outsourcing them to a group of people…

  • I’m Writing On My Walls!

    Why? Because I can! I just ordered one of the best products I’ve heard of in recent years – IdeaPaint. You just paint it on , and you can start writing on it. Sweet! I’ll take pictures once I’ve painted my office, but here is a pic for inspiration. Follow them on Twitter @ideapaint and…

  • Reuse, Recycle – Pay It Forward!

    Everyone knows how wonderful it feels to help other people! If you received a new laptop or desktop for the Holidays, would you consider donating the old one? A new company I’m launching in February – The Geekettes Club – has a laptop donation program in which we will be providing laptops (within 3-4 years…

  • Mayonnaise Jar & Two Beers..

    When things in your life seem almost too much to handle, when 24 hours in a day are not enough, remember the mayonnaise jar and the 2 Beers. A professor stood before his philosophy class and had some items in front of him.. When the class began, he wordlessly picked up a very large and…