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Category: Brand

  • Note to Self: Be Agile and Adjust Quickly

    In my last post I talked about how I came around to launching The Geekettes Club. Since our launch, I’ve decided that I will share what I can about the launch of The Geekettes Club in a transparent way, and share the positives and the negatives, lessons learned, etc. in the hopes that it might… →

  • What Makes Your Company Insanely Great?

    “Yet, the best business model in the world is also the simplest: make stuff that’s insanely great.” – Umair Hague , Harvard Business Review This is a wonderful quote, and so true! A lot has been written about Apple, and how all Apple products are insanely great. I’m a MAC girl, so I 100% agree…… →

  • How to Improve Your Brand “Experience”

    What is a brand?  Depending on who you ask, the answer may vary.  A web design company may tell you that a brand is your logo and website.  Others may say it is the adjectives a customer or potential customers use to describe your product or service.  A brand is all of these things and… →