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Category: Marketing

  • Cool Tools For Your ‘Social’ Life (Online)

    A little over a year ago, a former colleague of mine from AOL posted this terrific list of “Shiny Objects” for the Web. Frank Gruber is a smart, savvy, and connected dude and a lover of ‘Shiny Objects’. I urge you to check out some of the tools he has listed here. Oh, and he… →

  • Taking The Guesswork Out Of Measuring Social Media Marketing

    In my last post, I touched on the concept of measuring ROI on Social Media campaigns. I say ‘concept’ because most professionals aren’t actually doing it! Before launching a Social Media campaign, I’d highly recommend taking a pulse of where you are currently: 1. Make a note of the obvious numbers (number of Facebook fans,… →