Category: Marketing

Part 2: Notes from ISUM10 – Research 2.0: Using Technology to Drive Insight

Part 2: My Notes From Internet Summit 2010 Colin Hynes – Rue La La Research 2.0: Using Technology to Drive Insight (Colin is Zsar of Social at Rue La La) Ask: Who is coming to your site? What are they trying to accomplish? Are they successful? If not why? If so, why? What do they…

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Customer Experience: My Notes From Internet Summit 2010

I was fortunate to attend the Internet Summit in Raleigh, NC a few weeks ago. I had a couple of ‘aha’ moments, but a lot of affirmation moments – affirming that what I was doing and thinking was correct. Over the next month or so, I intend to share some of my notes here. First…

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Do What As I Say, Not As I Do….

Check out my post on women and negotiation – a story about my days at AOL and what I learned even before my first day there: Excerpt from The Geekettes Club website: I recently read a nice piece on woman and salary negotiations: “A Woman’s Guide to Successful Salary Negotiation” and it reminded me of my…

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27 FREE Marketing Guides

I love free resources, and so when I come across a nice list of resources, I like to share them with my readers. VerticalResponse has an amazing repository of downloadable PDF files on topics including Social Media and Email Marketing. [VerticalResponse is an email marketing solution provider, offering solutions to businesses of all sizes]. Check them…

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Inspiration from “The Fulfillment Guy” and Zappos

My friend and client, Eric Brown – aka “The Fulfillment Guy” – had the privilege of meeting Tony Hsieh, the CEO of Zappos. I’m envious of Eric… Tony is an inspiration. He has built a phenomenal company, that was just recently acquired by Amazon. I just bought Tony’s book “Delivering Happiness”, and can’t wait to dig in….

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Changing Blog Themes…

When you are through changing, you are through.  ~Bruce Barton Changes can be so refreshing. But they can also bring a WHOLE boatload of annoyance! I decided – on a whim – to change my wordpress blog theme for @SocialSonya. I found one I loved, and then updated it. Of course, I had to do…

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