How many of your Twitter followers are fake? I’ve often wondered about that, as I am a firm believer in authenticity, and creating a community of real followers. So I’m kind of liking a new tool released by StatusPeople that allows you to check to see how many followers you have that are fake, inactive and…
Category: Resources
Oops – I’m back!
Gosh – it has been forever since I’ve posted on my blog. As much as I teach others how to setup, manage and maintain successful blogs, I’m the worst at practicing what I preach! I have an excuse – I’ve been kind of busy. I was offered a new position back in March, to move…
Personal Branding – Your Identity
I’m working on a coaching class to help my colleagues and team build personal brands. Once I’ve completed the class, I’ll share the material here for anyone who wishes to build their own online brand. Here is a teaser: STEP 1: Identify a high-interest topic that YOU are interested in and that you want to…
Being Dumped in Social Media
In real life, we call it ‘being dumped’ or ‘breaking up’. In social media, its ‘defriending’. It is the act of leaving your friends, bf or gf, severing ties, calling it quits. Recently, I’ve been going through my social media lists, and making tough decisions on who to sever, and who to keep. In doing…
Got Klout?
UPDATE: Klout just released this great infograph that I thought helpful to those who have read this post on Klout. Enjoy! ———————————— Do you have Klout? When I first started noodling through social media land, back in the day (July 10, 2007 according to Facebook), I knew I was an early adopter, but wasn’t really…
Marketing Savant: 60 Social Media Marketing & Promotion Ideas in 60 Minutes
A pretty comprehensive document outlining 60 social media marketing & promotion ideas in 60 minutes, thanks to Marketing Savant. 60 Social Media Ideas in 60 Minutes
Follow Up – How To Make Me Hire You
My recent blog post: It’s the Little Things – How to Make Me Hire You had such a huge response! I’m happy to report that I made offers to 5 of the candidates who interviewed with me last week! One of the candidates I hired was the gentleman who returned after the interview and hand…
It’s the Little Things – How to Make Me Hire You
Following on from my post : Its the Little Things – How to Make Me Your Customer, I thought I’d cover a post on how to make me hire you. I’ve been interviewing people for positions I have open at my company. Six open positions, dozens of phone screens and interviews, and 20 in person interviews. I…
Part 2: Notes from ISUM10 – Research 2.0: Using Technology to Drive Insight
Part 2: My Notes From Internet Summit 2010 Colin Hynes – Rue La La Research 2.0: Using Technology to Drive Insight (Colin is Zsar of Social at Rue La La) Ask: Who is coming to your site? What are they trying to accomplish? Are they successful? If not why? If so, why? What do they…
Customer Experience: My Notes From Internet Summit 2010
I was fortunate to attend the Internet Summit in Raleigh, NC a few weeks ago. I had a couple of ‘aha’ moments, but a lot of affirmation moments – affirming that what I was doing and thinking was correct. Over the next month or so, I intend to share some of my notes here. First…
SocialSonya - Marketing Coach 