Sorry its been a while! I’ve been traveling (back to my home country of Australia), and then my Mac died (gasp!) But I’m back online, and bringing you the latest stats on Social Media usage from the folks at Nielsen. What I find interesting is the extraordinary growth of Twitter – 1,520% in the last…
Category: ROI
Updated Social Media Revolution 2 (Refresh)
Updated stats as of 5/5/10 – Social Media and its effects are changing all the time!
My Top Tips for Awesome Word of Mouth Marketing Campaigns
I love Word of Mouth Marketing! Creating buzz about a product can be so exciting and so much fun! Here are some of my tips for creating great Word of Mouth Marketing campaigns: 1) Be fearless! The best Word of Mouth marketing campaigns have a bit of risk involved… risk of being caught, risk of…
The Social Media – Email Connection and 4 Strategies to Connect Them
As a marketing ‘generalist’, it is my job to understand the ins and outs of all marketing channels. I don’t pretend to be an expert at all of them, or even some of them. But I make it my job to keep up with new tactics and new channels. It is my belief that this…
The Big Boys Are Doing It!
Back in October, Citibank conducted a study of small businesses, and found that 75% of small business DON’T find social media useful. (For the study, 500 U.S. businesses with fewer than 100 employees were surveyed.) It was also found that, to generate business leads and sales, • 25% are using more online advertising • 28%…
100 Ways To Measure Social Media
There is a lot of information here, but it does open your eyes to new methods you may not have thought of to measure Social Media. 1. Volume of consumer-created buzz for a brand based on number of posts 2. Amount of buzz based on number of impressions 3. Shift in buzz over time 4. …
How ARE Businesses Using Social Media – Study Results
Now here is an interesting study. Ever wondered how other businesses are using social media? Business.com just released the results of a survey they conducted online from 8/11/09 to 9/4/09, asking 3,000 unique respondents from the US and Canada a number of questions regarding their use of social media as part of their normal work…
Taking The Guesswork Out Of Measuring Social Media Marketing
In my last post, I touched on the concept of measuring ROI on Social Media campaigns. I say ‘concept’ because most professionals aren’t actually doing it! Before launching a Social Media campaign, I’d highly recommend taking a pulse of where you are currently: 1. Make a note of the obvious numbers (number of Facebook fans,…
SocialSonya - Marketing Coach 