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The Secret Sauce of Viral Social Media Campaigns
Online marketing has experienced an interesting shift. From PPC advertising to today’s social media marketing. But what did this new channel bring us? For consumers, it has given us a voice – a way to talk back to the brands we love, and hate, and to share our ideas and opinions. For businesses, social media… →
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New Media Conventions: Social Media at the Beach – my new home!
Back in June, I moved from the suburbs of Washington DC to Virginia Beach, VA. It was a big move as I had spent the better part of the last decade living in New York and DC, working in the high-tech arena and living a pretty fast paced lifestyle. Here I was, moving to a… →
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The History of Google – In 2 Minutes
Description:“A (very) quick look back at the Google story over the last 11 years. From Stanford to Mountain View and around the world, featuring many different products, starting with BackRub (Search) up to Google Wave, StreetView and Chrome.” →
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Funny photo: Schwitter – when you know you’re addicted to Twitter
More great Social Media comic strips →
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Cool Tools For Your ‘Social’ Life (Online)
A little over a year ago, a former colleague of mine from AOL posted this terrific list of “Shiny Objects” for the Web. Frank Gruber is a smart, savvy, and connected dude and a lover of ‘Shiny Objects’. I urge you to check out some of the tools he has listed here. Oh, and he… →
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Taking The Guesswork Out Of Measuring Social Media Marketing
In my last post, I touched on the concept of measuring ROI on Social Media campaigns. I say ‘concept’ because most professionals aren’t actually doing it! Before launching a Social Media campaign, I’d highly recommend taking a pulse of where you are currently: 1. Make a note of the obvious numbers (number of Facebook fans,… →
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