How ARE Businesses Using Social Media – Study Results

Now here is an interesting study. Ever wondered how other businesses are using social media? Business.com just released the results of a survey they conducted online from 8/11/09 to 9/4/09, asking 3,000 unique respondents from the US and Canada a number of questions regarding their use of social media as part of their normal work…

Happy New Year !?! Social Media Trends for 2010.

I was just reading an article written by David Armano – Six Social Media Trends for 2010. As 2009 comes to a close (OK, let’s celebrate Thanksgiving and Christmas first!) and we start working on plans for 2010, what trends should we be looking for? Who would have thought just 2 years ago, that Facebook…

Wear a Hat, Play in the Sand and Find Inspiration!

I was reading a friends blog post the other night, and it reminded me of something I learned during an innovation coaching session. If you are feeling uninspired, take yourself out of your normal space. Here are a couple of ideas: 1) Wear something different to work. Dress up. Wear a hat. Wear bright colors…

The Secret Sauce of Viral Social Media Campaigns

Online marketing has experienced an interesting shift. From PPC advertising to today’s social media marketing. But what did this new channel bring us? For consumers, it has given us a voice – a way to talk back to the brands we love, and hate, and to share our ideas and opinions. For businesses, social media…

Tweetup At the Beach

Last night I attended my first Tweetup in Virginia Beach. I’ve attended a few Meetups, but no Tweetups down here. It was held at a gorgeous venue – The Surf Club Ocean Grille right on the ocean! About 50 or so people showed up, and there were some great cocktails to be had 😀 A…

The History of Google – In 2 Minutes

Description:“A (very) quick look back at the Google story over the last 11 years. From Stanford to Mountain View and around the world, featuring many different products, starting with BackRub (Search) up to Google Wave, StreetView and Chrome.”

How to: Measure Social Media ROI – a summary (via @Mashable)

Well, I was going to write a few more posts on measuring Social Media ROI, however Mashable beat me to it. So I have included a lot of useful information, and have only summarized or removed the sections that have already been covered in my previous posts “Taking the Guesswork Out of Measuring Social Media…

Cool Tools For Your ‘Social’ Life (Online)

A little over a year ago, a former colleague of mine from AOL posted this terrific list of “Shiny Objects” for the Web. Frank Gruber is a smart, savvy, and connected dude and a lover of ‘Shiny Objects’. I urge you to check out some of the tools he has listed here. Oh, and he…

Taking The Guesswork Out Of Measuring Social Media Marketing

In my last post, I touched on the concept of measuring ROI on Social Media campaigns. I say ‘concept’ because most professionals aren’t actually doing it! Before launching a Social Media campaign, I’d highly recommend taking a pulse of where you are currently: 1. Make a note of the obvious numbers (number of Facebook fans,…