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The Social Media – Email Connection and 4 Strategies to Connect Them
As a marketing ‘generalist’, it is my job to understand the ins and outs of all marketing channels. I don’t pretend to be an expert at all of them, or even some of them. But I make it my job to keep up with new tactics and new channels. It is my belief that this… →
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What Matters Now – According to the Marketing Gods!
UPDATE: Seth has just released his presentation in eBook format <- download it now, and enjoy!!! I felt compelled to share this amazing presentation with you all. What Matters Now is the work of more than 60 people with big ideas and something to say. It will inspire you to make some changes in 2010, and… →
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What Was Sexy & Sensational in 2009?
What was sexy in 2009??? Social Media was sexy AND sensational! And here is one of the most comprehensive lists of tricks, tools, wisdoms, nuggets – everything you need to know to take your brand to the next level and make it HOT! It has everything you need to be sexy in Social Media courtesy… →
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10 Red Balloons and $40,000
How cool is this: To mark the 40th anniversary of the Internet, DARPA has announced the DARPA Network Challenge, a competition that will explore the roles the Internet and social networking play in the timely communication, wide-area team-building, and urgent mobilization required to solve broad-scope, time-critical problems. The challenge is to be the first to… →
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The Secret Sauce of Viral Social Media Campaigns
Online marketing has experienced an interesting shift. From PPC advertising to today’s social media marketing. But what did this new channel bring us? For consumers, it has given us a voice – a way to talk back to the brands we love, and hate, and to share our ideas and opinions. For businesses, social media… →