There is a VERY simple email marketing tactic that can be the biggest deciding factor between a successful and ineffective email marketing initiative. The secret? Developing the RIGHT subject line for an email message. How often have you bought a magazine at the grocery store because of the headline on the front? Or watched a tv show…
Category: Web Analytics
Top 15 Favorites – Social Media Websites and Experts
Lately, a few friends have asked me who I follow for Social Media news. So here is my list of just a few of my favorites – both websites and ‘experts’. It includes folks I know who may not yet be famous, but are pretty darn smart 😀 Please feel free to add your recommendations in the ‘comments’. I’ll also probably keep adding to this list as I find more great people to recommend. Enjoy!
10 Ways to Grow Your Facebook Page Following
10 Ways to Grow Your Facebook Page Following – by guest blogger, Kylie Ross Who doesn’t like tips? We recently found a comprehensive (and LONG) list of tips to get people to like your Facebook page. Thanks to Kylie Ross, our guest blogger, who has summarized and simplified the list for those of us who…
Email Marketing Trends – Click Rates by Number of Links
Part 3: Email marketing – one of the most cost effective marketing channels available. (Read my post on “The Social Media – Email Connection and Four Strategies to Connect Them” to see how email marketing can be even MORE effective!) A study was recently released showing the latest email marketing trends. There are a few great…
Email Marketing Trends – Click Rates
Part 2: Email marketing – one of the most cost effective marketing channels available. (Read my post on “The Social Media – Email Connection and Four Strategies to Connect Them” to see how email marketing can be even MORE effective!) A study was recently released showing the latest email marketing trends. There are a few…
Email Marketing Trends – Open Rates
I love email marketing. Why? It is one of the most cost effective marketing channels available. (Read my post on “The Social Media – Email Connection and Four Strategies to Connect Them” to see how email marketing can be even MORE effective!) A study was recently released showing the latest email marketing trends. There are…
Nielsen Study: Internet & Social Media Consumer Insights
Sorry its been a while! I’ve been traveling (back to my home country of Australia), and then my Mac died (gasp!) But I’m back online, and bringing you the latest stats on Social Media usage from the folks at Nielsen. What I find interesting is the extraordinary growth of Twitter – 1,520% in the last…
Updated Social Media Revolution 2 (Refresh)
Updated stats as of 5/5/10 – Social Media and its effects are changing all the time!
The Social Media – Email Connection and 4 Strategies to Connect Them
As a marketing ‘generalist’, it is my job to understand the ins and outs of all marketing channels. I don’t pretend to be an expert at all of them, or even some of them. But I make it my job to keep up with new tactics and new channels. It is my belief that this…
From Your Eyes to Your Hands!
I love it when I read a blog that speaks to me! I just read a great article at a blog on TwistImage – Six Pixels of Separation about moving marketing from your eyes to your hands. Remember when marketing was about ‘eyeballs’ and getting those ‘eyeballs’ on your website. Remembers those days??? I do…
SocialSonya - Marketing Coach 