Back in October, Citibank conducted a study of small businesses, and found that 75% of small business DON’T find social media useful. (For the study, 500 U.S. businesses with fewer than 100 employees were surveyed.) It was also found that, to generate business leads and sales, • 25% are using more online advertising • 28%…
Category: Web Analytics
How ARE Businesses Using Social Media – Study Results
Now here is an interesting study. Ever wondered how other businesses are using social media? Business.com just released the results of a survey they conducted online from 8/11/09 to 9/4/09, asking 3,000 unique respondents from the US and Canada a number of questions regarding their use of social media as part of their normal work…
New Media Conventions: Social Media at the Beach – my new home!
Back in June, I moved from the suburbs of Washington DC to Virginia Beach, VA. It was a big move as I had spent the better part of the last decade living in New York and DC, working in the high-tech arena and living a pretty fast paced lifestyle. Here I was, moving to a…
Taking The Guesswork Out Of Measuring Social Media Marketing
In my last post, I touched on the concept of measuring ROI on Social Media campaigns. I say ‘concept’ because most professionals aren’t actually doing it! Before launching a Social Media campaign, I’d highly recommend taking a pulse of where you are currently: 1. Make a note of the obvious numbers (number of Facebook fans,…
SocialSonya - Marketing Coach 