Web Tools – SocialSonya – Marketing Coach

Personal Branding – Your Identity

I’m working on a coaching class to help my colleagues and team build personal brands. Once I’ve completed the class, I’ll share the material here for anyone who wishes to build their own online brand. Here is a teaser: STEP 1: Identify a high-interest topic that YOU are interested in and that you want to…

Marketing Savant: 60 Social Media Marketing & Promotion Ideas in 60 Minutes

A pretty comprehensive document outlining 60 social media marketing & promotion ideas in 60 minutes, thanks to Marketing Savant. 60 Social Media Ideas in 60 Minutes

Follow Up – How To Make Me Hire You

My recent blog post: It’s the Little Things – How to Make Me Hire You had such a huge response! I’m happy to report that I made offers to 5 of the candidates who interviewed with me last week! One of the candidates I hired was the gentleman who returned after the interview and hand…

Part 2: Notes from ISUM10 – Research 2.0: Using Technology to Drive Insight

Part 2: My Notes From Internet Summit 2010 Colin Hynes – Rue La La Research 2.0: Using Technology to Drive Insight (Colin is Zsar of Social at Rue La La) Ask: Who is coming to your site? What are they trying to accomplish? Are they successful? If not why? If so, why? What do they…

Customer Experience: My Notes From Internet Summit 2010

I was fortunate to attend the Internet Summit in Raleigh, NC a few weeks ago. I had a couple of ‘aha’ moments, but a lot of affirmation moments – affirming that what I was doing and thinking was correct. Over the next month or so, I intend to share some of my notes here. First…

27 FREE Marketing Guides

I love free resources, and so when I come across a nice list of resources, I like to share them with my readers. VerticalResponse has an amazing repository of downloadable PDF files on topics including Social Media and Email Marketing. [VerticalResponse is an email marketing solution provider, offering solutions to businesses of all sizes]. Check them…

Display is Bringing Sexy Back

My focus lately has been on advocating the benefits of email marketing as I think it is a marketing channel that is poorly under utilized and yet so very cost effective! And remember, it has the highest ROI in any direct response marketing channel! But I’m stepping off my email marketing soapbox for a bit…

4 Great Email Marketing Stats

I’ve been working on a presentation on Email Marketing that I will be delivering next week. In my search for recent statistics, I found some that I thought I’d share as they just go to show how effective email marketing can be! If you’re not using email marketing in your marketing plan, you should be….