Personal Branding – Your Identity

I’m working on a coaching class to help my colleagues and team build personal brands. Once I’ve completed the class, I’ll share the material here for anyone who wishes to build their own online brand. Here is a teaser: STEP 1: Identify a high-interest topic that YOU are interested in and that you want to…

The Value of Social Friendships

What do you think your friendship is worth? And what are friendships worth to you? $25 or an iPad? Every morning, as I check Facebook, I am inundated with requests for help from our friends. “I’m trying to build a chicken coop in Farmville, can you help?” or “My daughters’ boyfriends’ mother has a new…

What’s in a Name?

This week I’ve been working with someone to develop their brand name. It is a bit of a process, but a fun one! If you’re considering starting a business, changing your brand name, or know someone who is, take a look at these tips on creating a GREAT business name. Brainstorm. How do you want people…

Ten Simple Blogging Tips to Increase Your Traffic

Are you satisfied with your blog traffic? Do you know hot to increase it? I was reading some of the posts on Inbound Marketers – For Marketing Professionals (a group of which I’m a member on Linked In) and saw a post by one of our members, Erin Smith that resonated with me. She  put…

Top 15 Favorites – Social Media Websites and Experts

Lately, a few friends have asked me who I follow for Social Media news. So here is my list of just a few of my favorites – both websites and ‘experts’. It includes folks I know who may not yet be famous, but are pretty darn smart 😀 Please feel free to add your recommendations in the ‘comments’. I’ll also probably keep adding to this list as I find more great people to recommend. Enjoy!

Top Secrets to Writing a Great Press (or Media) Release

A press release (otherwise known as media or news release in this digital age) is still worth the paper it’s printed on (or the site it’s published on!)…here are the secrets to writing a great media release. By guest blogger Kylie Ross, who happens to be my sister in addition to being an independent communications…