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Category: Web Tools

  • The Matrix Code Wars….

    Welcome to the matrix code wars! Have you seen these before? They seem to be appearing all over the place! You may have seen them in magazines, on websites, posters and mobile screens. They are all matrix codes (or 2 dimensional barcodes) – and they may just be another tool in your mobile marketing toolkit.… →

  • How to Create a Winning Video

    I just wrote a “How To” post for a client on creating a winning video. With the launch of YouTube’s new video editing tool, more people now have the ability to develop their own videos. The tools are so readily available – digital cameras with video cameras, Flip cameras, and cameras built in to computer… →

  • The Social Media – Email Connection and 4 Strategies to Connect Them

    As a marketing ‘generalist’, it is my job to understand the ins and outs of all marketing channels. I don’t pretend to be an expert at all of them, or even some of them. But I make it my job to keep up with new tactics and new channels. It is my belief that this… →

  • Top Secrets to Writing a Great Press (or Media) Release

    A press release (otherwise known as media or news release in this digital age) is still worth the paper it’s printed on (or the site it’s published on!)…here are the secrets to writing a great media release. By guest blogger Kylie Ross, who happens to be my sister in addition to being an independent communications… →

  • A Little Bit of Moleskine and a Whole Lot of Creativity

    I’m a big proponent of doing whatever it takes to get creative… including buying moleskine note books with colors matching the colors of your brand 😀 I bought these the other day from Borders. The green is for my Wave Marketing notes, and the pink is for The Geekettes Club notes. I love writing in… →

  • What Matters Now – According to the Marketing Gods!

    UPDATE: Seth has just released his presentation in eBook format <- download it now, and enjoy!!! I felt compelled to share this amazing presentation with you all. What Matters Now is the work of more than 60 people with big ideas and something to say. It will inspire you to make some changes in 2010, and… →

  • The Big Boys Are Doing It!

    Back in October, Citibank conducted a study of small businesses, and found that 75% of small business DON’T find social media useful. (For the study, 500 U.S. businesses with fewer than 100 employees were surveyed.)  It was also found that, to generate business leads and sales, • 25% are using more online advertising • 28%… →

  • How ARE Businesses Using Social Media – Study Results

    Now here is an interesting study. Ever wondered how other businesses are using social media? Business.com just released the results of a survey they conducted online from 8/11/09 to 9/4/09, asking 3,000 unique respondents from the US and Canada a number of questions regarding their use of social media as part of their normal work… →

  • New Media Conventions: Social Media at the Beach – my new home!

    Back in June, I moved from the suburbs of Washington DC to Virginia Beach, VA. It was a big move as I had spent the better part of the last decade living in New York and DC, working in the high-tech arena and living a pretty fast paced lifestyle. Here I was, moving to a… →

  • Funny photo: Schwitter – when you know you’re addicted to Twitter

    More great Social Media comic strips →