Category: YouTube
Display is Bringing Sexy Back
My focus lately has been on advocating the benefits of email marketing as I think it is a marketing channel that is poorly under utilized and yet so very cost effective! And remember, it has the highest ROI in any direct response marketing channel! But I’m stepping off my email marketing soapbox for a bit…
WeReward: Just Another Geo-Location Service?
You may recall my post on FourSquare, where I talk about the benefits to retailers in using the ‘check-in’ service. Since that write up, I’ve signed up for and played with nearly a dozen new sites and apps. In addition to Gowalla, Foursquare, and Brightkite, I’ve also used the check-in feature of Yelp, and Whrrl (although I lost my…
Nike, Videography and Advertising.
I really appreciate great videography in advertising. This video for Nike Football (aka soccer) was directed by Hollywood director/producer – Alejandro G. Iñarritu (of 21 Grams & Babel fame). In the video, an epic football journey unfolds through a match of goal line clearances, game-winning tackles and lightning footwork that literally send a ripple effect…
How to Create a Winning Video
I just wrote a “How To” post for a client on creating a winning video. With the launch of YouTube’s new video editing tool, more people now have the ability to develop their own videos. The tools are so readily available – digital cameras with video cameras, Flip cameras, and cameras built in to computer…
SocialSonya - Marketing Coach 