Pinterest and Copyright – I Was Wrong

I was presenting to a group of Yacht Brokers today in Houston. My “Brand Yourself” presentation included a section on Pinterest, with the recommendation that they start participating in that marketing medium. I mean boats = great pics = great Pinterest content / boards.

One of the brokers posed the question about copyright. There has been a lot of press about that topic recently. My response was that the originating site was responsible for checking the copyright, making the ‘pinner’ not responsible. However – I am wrong. It does happen occassionaly 😉 My humblest apologies to the broker with whom I’m supposed to debate this topic at lunchtime!

Upon checking, it is more than apparent that the pinner is responsible for obtaining the copyright, or making sure that they are able to share the image. Some sites block their images from being ‘pinned’, by adding ‘nopin’ code to their website.

So what does this mean for individuals? Chances are the worst that will happen is that you will receive a stern letter from the copyright holder demanding the image be removed. My personal opinion is that the risk is low, and it is still worth using Pinterest. In fact, most pinned images include a link back to the original image, improving the original site’s search engine ranking. And could also increase leads and conversions to that site. If I owned the site, I wouldn’t be complaining.

However, as a business using Pinterest, enter with more caution. Copyright owners are less forgiving for businesses using their images for commercial use.

So – my recommendation for business is to tread carefully. Make sure you either own the images, or make sure you get permission from copyright owners before using their content.

One more comment – in my personal opinion, any business that decided to sue a business or individual over copyright infringement on Pinterest is crazy! They should be grateful for the free exposure, and take advantage of the leads it may generate.  Any company that decided to sue a business or individual for copyright infringement on Pinterest would be facing a PR nightmare…(great article on that here).

So – enter at your own risk. I am! 😀

Read more here:

http://www.pcworld.com/businesscenter/article/250700/what_you_should_know_about_pinterest_and_copyright.html

Oreo and the Mars Landing

What does an Oreo cookie have to do with the Mars landing?  It is part of The Daily Twist marketing campaign – an effort launched by Nabisco-owned Oreo launched in late June to mark the cookie’s 100th birthday. An image of an Oreo will be shared every day for the next 100 days on its Facebook page, a dedicated Tumblr account, and a page on the Nabisco website. This particular image garnered over 20,000 ‘likes’ , 365 comments, and over 3,100 shares on Facebook! Relevant, timely content.  That is how you play the social media game!  What do you think of their efforts?

Oreo Mars Landing

Aside

Oops – I’m back!

Image

Gosh – it has been forever since I’ve posted on my blog. As much as I teach others how to setup, manage and maintain successful blogs, I’m the worst at practicing what I preach!

I have an excuse – I’ve been kind of busy. I was offered a new position back in March, to move to another division within Dominion Enterprises. Dominion Marine Media is the boating division within Dominion Enterprises and run the sites YachtWorldBoat Trader and Boats.com. I was brought in due to my social media experience, and my consumer marketing knowledge, to reinvent Boats.com. My role has evolved a little over time, and a few additional duties have been added, but I’m thrilled to be on the team, and to be working on such an important and exciting project!

I hope to be able to get back to blogging again. I’ve started speaking to the marine industry about social media and marketing, and can’t really be preaching, without practicing. So here we go – back on the bandwagon. If you have any suggestions, or would like me to focus on a topic you might have questions about, let me know. Happy to see how I can be of help.

~Sonya

 

Personal Branding – Your Identity

Personal Branding

I’m working on a coaching class to help my colleagues and team build personal brands. Once I’ve completed the class, I’ll share the material here for anyone who wishes to build their own online brand.

Here is a teaser:

STEP 1: Identify a high-interest topic that YOU are interested in and that you want to be perceived as an expert in.

STEP 2: Curate that topic and provide some context around it. Over time, if you continue curating a lot of content in that topic area, it will lead to expertise and credibility that will build a following.

Stay tuned for more in the coming weeks!

Being Dumped in Social Media

defriend

In real life, we call it ‘being dumped’ or ‘breaking up’. In social media, its ‘defriending’. It is the act of leaving your friends, bf or gf, severing ties, calling it quits. Recently, I’ve been going through my social media lists, and making tough decisions on who to sever, and who to keep. In doing so, something came to mind.

What happens when you defriend someone in your social media world, and then you come face to face with them in real life?

What if you run in to them at the store? Coffee house? Out on the town?

One of my former school friends defriended me recently. I’m ok with that. I mean I don’t want to force myself on anyone. Argh – who am I kidding? It stings when you get dumped. Even if its online!

I’ve really thought through this… and even envisioned showing up at our next school reunion and running in to said ‘dumper’.  Would the conversation go something like this: “Hi Kerri*. Oh…what have I been up to? Well, if you hadn’t dumped me on Facebook, then you’d probably know.”

But wait! Before you go defriending everyone, think about the future, and how you will feel if you run in to them in real life. If you’re unsure , then there is an another option.

Its simple – just hide their updates from showing up in your newsfeed. Oila! Now we won’t bother you with our frequent posts, but you will save face at the next reunion!! 🙂 Check out this post for more info on how to ‘hide’ people in your newsfeed.

Now – back to defriending!

2012 Resolutions? Bah….

2012 Resolutions

I am not big on resolutions. I think it goes back to my 20’s when I tried every year to set a resolution, and stick to it. It would start out the same – pick from the following:

  1. Diet
  2. Quit smoking
  3. New job
  4. New boyfriend
  5. Etc…

Then, mix in a little effort

Stir

Shake

Bake

And give up in a month..

Happened every year! And then I went through the feelings of guilt and dissatisfaction – for not completing my resolution. So now I just enter every new year with the goal of being the best I can be.

That’s it. Happiness, success, and everything else should come along naturally with just being the best I can be.

So what do you do? Are you a “resolutionist” ? Share your resolutions in comments below, or if you are like me and don’t resolute, then feel free to share that too!

Happy 2012, and be the best you can be!

~Sonya