I love the colors in these ads for India Tourism… thought I’d share. Enjoy!
Do What As I Say, Not As I Do….
Check out my post on women and negotiation – a story about my days at AOL and what I learned even before my first day there: Excerpt from The Geekettes Club website: I recently read a nice piece on woman and salary negotiations: “A Woman’s Guide to Successful Salary Negotiation” and it reminded me of my…
27 FREE Marketing Guides
I love free resources, and so when I come across a nice list of resources, I like to share them with my readers. VerticalResponse has an amazing repository of downloadable PDF files on topics including Social Media and Email Marketing. [VerticalResponse is an email marketing solution provider, offering solutions to businesses of all sizes]. Check them…
Inspiration from “The Fulfillment Guy” and Zappos
My friend and client, Eric Brown – aka “The Fulfillment Guy” – had the privilege of meeting Tony Hsieh, the CEO of Zappos. I’m envious of Eric… Tony is an inspiration. He has built a phenomenal company, that was just recently acquired by Amazon. I just bought Tony’s book “Delivering Happiness”, and can’t wait to dig in….
Changing Blog Themes…
When you are through changing, you are through. ~Bruce Barton Changes can be so refreshing. But they can also bring a WHOLE boatload of annoyance! I decided – on a whim – to change my wordpress blog theme for @SocialSonya. I found one I loved, and then updated it. Of course, I had to do…
Its the Little Things – How to Make Me Your Customer
Update: Lands End Canvas blows me away. They really know how to treat people right! After I wrote my post, I tagged them on a FB post about my blog post, and next thing I know, my blog is on FIRE! The page views went through the roof. Why? Because Lands End posted about ME…
Display is Bringing Sexy Back
My focus lately has been on advocating the benefits of email marketing as I think it is a marketing channel that is poorly under utilized and yet so very cost effective! And remember, it has the highest ROI in any direct response marketing channel! But I’m stepping off my email marketing soapbox for a bit…
WeReward: Just Another Geo-Location Service?
You may recall my post on FourSquare, where I talk about the benefits to retailers in using the ‘check-in’ service. Since that write up, I’ve signed up for and played with nearly a dozen new sites and apps. In addition to Gowalla, Foursquare, and Brightkite, I’ve also used the check-in feature of Yelp, and Whrrl (although I lost my…
SocialSonya - Marketing Coach 