Boats, Beaches and Business

Here is a nice article written by Barrett Baker for Hampton Roads Magazine. Thanks Barrett for such a nice piece. (Click here to view a larger version)   Advertisements

Oreo and the Mars Landing

What does an Oreo cookie have to do with the Mars landing?  It is part of The Daily Twist marketing campaign – an effort launched by Nabisco-owned Oreo launched in late June to mark the cookie’s 100th birthday. An image of an Oreo will be shared every day for the next 100 days on its Facebook…

Personal Branding – Your Identity

I’m working on a coaching class to help my colleagues and team build personal brands. Once I’ve completed the class, I’ll share the material here for anyone who wishes to build their own online brand. Here is a teaser: STEP 1: Identify a high-interest topic that YOU are interested in and that you want to…

Got Klout?

UPDATE: Klout just released this great infograph that I thought helpful to those who have read this post on Klout. Enjoy! ———————————— Do you have Klout? When I first started noodling through social media land, back in the day (July 10, 2007 according to Facebook), I knew I was an early adopter, but wasn’t really…

What’s in a Name?

This week I’ve been working with someone to develop their brand name. It is a bit of a process, but a fun one! If you’re considering starting a business, changing your brand name, or know someone who is, take a look at these tips on creating a GREAT business name. Brainstorm. How do you want people…