I guess I don’t “Cut the Mustard” … thanks Grey Poupon

I guess I’m not good enough to eat certain brands of mustard 😦  As an avid eater of Grey Poupon mustard, I was interested to read that they had launched a campaign today on Facebook, that requires one to apply to become a ‘member’ of their Facebook page. Instead of simply ‘liking’ the page, you…

2012 Resolutions? Bah….

I am not big on resolutions. I think it goes back to my 20’s when I tried every year to set a resolution, and stick to it. It would start out the same – pick from the following: Diet Quit smoking New job New boyfriend Etc… Then, mix in a little effort Stir Shake Bake…

Got Klout?

UPDATE: Klout just released this great infograph that I thought helpful to those who have read this post on Klout. Enjoy! ———————————— Do you have Klout? When I first started noodling through social media land, back in the day (July 10, 2007 according to Facebook), I knew I was an early adopter, but wasn’t really…

Creating an Innovative Workspace: Part 1

I know – I’ve neglected my blog. I feel bad, but I’ve been trying to balance my work and life lately, and my blog was something that had to be put on hold for a bit. That said, I’m back! I’ve been involved in some recent meetings at work that reminded me of a time…

It’s the Little Things – Launching a New Product

It’s the little things that give me joy…. Its been a while, and I apologize for that. But I’ve been working like crazy on a new product that my company is launching. I thought it might be interesting to share a bit of inside scoop on how we’re building this thing. I love my job……

Follow Up – How To Make Me Hire You

My recent blog post: It’s the Little Things – How to Make Me Hire You had such a huge response! I’m happy to report that I made offers to 5 of the candidates who interviewed with me last week! One of the candidates I hired was the gentleman who returned after the interview and hand…

It’s the Little Things – How to Make Me Hire You

Following on from my post : Its the Little Things – How to Make Me Your Customer, I thought I’d cover a post on how to make me hire you. I’ve been interviewing people for positions I have open at my company. Six open positions, dozens of phone screens and interviews, and 20 in person interviews. I…

27 FREE Marketing Guides

I love free resources, and so when I come across a nice list of resources, I like to share them with my readers. VerticalResponse has an amazing repository of downloadable PDF files on topics including Social Media and Email Marketing. [VerticalResponse is an email marketing solution provider, offering solutions to businesses of all sizes]. Check them…

Inspiration from “The Fulfillment Guy” and Zappos

My friend and client, Eric Brown – aka “The Fulfillment Guy” – had the privilege of meeting Tony Hsieh, the CEO of Zappos. I’m envious of Eric… Tony is an inspiration. He has built a phenomenal company, that was just recently acquired by Amazon. I just bought Tony’s book “Delivering Happiness”, and can’t wait to dig in….

WeReward: Just Another Geo-Location Service?

You may recall my post on FourSquare, where I talk about the benefits to retailers in using the ‘check-in’ service. Since that write up, I’ve signed up for and played with nearly a dozen new sites and apps. In addition to Gowalla, Foursquare, and Brightkite, I’ve also used the check-in feature of Yelp, and  Whrrl (although I lost my…

#LMX2010 – A Big Day in Hampton Roads History

Tomorrow is a big day in Hampton Roads. For the first time, the region is pulling out all the stops and hosting a huge marketing convention. This is a big deal in this military heavy region – most conventions are government or military related. About a year ago, Kurt Noer, the CEO and Founder of…

What’s in a Name?

This week I’ve been working with someone to develop their brand name. It is a bit of a process, but a fun one! If you’re considering starting a business, changing your brand name, or know someone who is, take a look at these tips on creating a GREAT business name. Brainstorm. How do you want people…