It’s Been a A While – and 13 Trends for 2013

Ok – I know. I don’t play by my own rules… and haven’t posted a blog post in months! I apologize. That whole work thing keeps getting in my way ūüôā I’m sorry… So here I am again, and its time to share new stuff.¬† I just participated in 2 days of training with some…

Oreo and the Mars Landing

What does an Oreo cookie have to do with the Mars landing? ¬†It is part of The Daily Twist marketing campaign – an effort launched by Nabisco-owned Oreo launched in late June to mark the cookie’s 100th birthday. An image of an Oreo will be shared every day for the next 100 days on its¬†Facebook…

2012 Resolutions? Bah….

I am not big on resolutions. I think it goes back to my 20’s when I tried every year to set a resolution, and stick to it. It would start out the same – pick from the following: Diet Quit smoking New job New boyfriend Etc… Then, mix in a little effort Stir Shake Bake…

Creating an Innovative Workspace: Part 1

I know – I’ve neglected my blog. I feel bad, but I’ve been trying to balance my work and life lately, and my blog was something that had to be put on hold for a bit. That said, I’m back! I’ve been involved in some recent meetings at work that reminded me of a time…

It’s the Little Things – Launching a New Product

It’s the little things that give me joy…. Its been a while, and I apologize for that. But I’ve been working like crazy on a new product that my company is launching. I thought it might be interesting to share a bit of inside scoop on how we’re building this thing. I love my job……

Follow Up – How To Make Me Hire You

My recent blog post: It’s the Little Things – How to Make Me Hire You had such a huge response! I’m happy to report that I made offers to 5 of the candidates who interviewed with me last week! One of the candidates I hired was the gentleman who returned after the interview and hand…

Women in Business Award Luncheon

I was so honored to be awards a Women in Business Award today, along with 23 other deserving women. Inside Business were the hosts and organizers, and put on a terrific event to honor us. I was grateful to Nicole Newsome, my husband John, sister Kylie, brother in law Kyle and my team from Dominion…

A Personal Update – and Setting New Goals

Its been a very busy few weeks. I started a new job, while wrapping up with old clients, attended a conference in Raleigh, NC, organized a fundraising event for The Geekettes Club, and worked on selecting a Board of Directors for The Club. Phew! I need a holiday ūüėÄ In all honesty, I’m having a…

Inspiration from “The Fulfillment Guy” and Zappos

My friend and client, Eric Brown – aka “The Fulfillment Guy” – had the¬†privilege¬†of meeting Tony Hsieh, the CEO of Zappos. I’m envious of Eric… Tony is an inspiration. He has built a phenomenal company, that was just recently acquired by Amazon. I just bought Tony’s book “Delivering Happiness”, and can’t wait to dig in….

WeReward: Just Another Geo-Location Service?

You may recall my post on FourSquare, where I talk about the benefits to retailers in using the ‘check-in’ service. Since that write up, I‚Äôve signed up for and played with nearly a dozen new sites and apps. In addition to¬†Gowalla,¬†Foursquare, and¬†Brightkite, I‚Äôve also used the check-in feature of¬†Yelp, and ¬†Whrrl (although I lost my…

#LMX2010 – A Big Day in Hampton Roads History

Tomorrow is a big day in Hampton Roads. For the first time, the region is pulling out all the stops and hosting a huge marketing convention. This is a big deal in this military heavy region – most conventions are government or military related. About a year ago, Kurt Noer, the CEO and Founder of…

4 Great Email Marketing Stats

I’ve been working on a presentation on Email Marketing that I will be delivering next week. In my search for recent statistics, I found some that I thought I’d share as they just go to show how effective email marketing can be! If you’re not using email marketing in your marketing plan, you should be….