#LMX2010 – A Big Day in Hampton Roads History

Tomorrow is a big day in Hampton Roads. For the first time, the region is pulling out all the stops and hosting a huge marketing convention. This is a big deal in this military heavy region – most conventions are government or military related. About a year ago, Kurt Noer, the CEO and Founder of…

4 Great Email Marketing Stats

I’ve been working on a presentation on Email Marketing that I will be delivering next week. In my search for recent statistics, I found some that I thought I’d share as they just go to show how effective email marketing can be! If you’re not using email marketing in your marketing plan, you should be….

Nike, Videography and Advertising.

I really appreciate great videography in advertising. This video for Nike Football (aka soccer) was directed by Hollywood director/producer – Alejandro G. Iñarritu (of 21 Grams & Babel fame). In the video, an epic football journey unfolds through a match of goal line clearances, game-winning tackles and lightning footwork that literally send a ripple effect…

My Top Tips for Awesome Word of Mouth Marketing Campaigns

I love Word of Mouth Marketing! Creating buzz about a product can be so exciting and so much fun! Here are some of my tips for creating great Word of Mouth Marketing campaigns: 1) Be fearless! The best Word of Mouth marketing campaigns have a bit of risk involved… risk of being caught, risk of…

From Your Eyes to Your Hands!

I love it when I read a blog that speaks to me! I just read a great article at a blog on TwistImage – Six Pixels of Separation about moving marketing from your eyes to your hands. Remember when marketing was about ‘eyeballs’ and getting those ‘eyeballs’ on your website. Remembers those days??? I do…

Note to Self: Be Agile and Adjust Quickly

In my last post I talked about how I came around to launching The Geekettes Club. Since our launch, I’ve decided that I will share what I can about the launch of The Geekettes Club in a transparent way, and share the positives and the negatives, lessons learned, etc. in the hopes that it might…

Crowdsourcing in to 2010

Its my humble opinion that Crowdsourcing will be a pretty big trend this year. So what’s Crowdsourcing? Here is the Wikipedia definition: Crowdsourcing is a neologistic compound of Crowd and a short for Outsourcing, for the act of taking tasks traditionally performed by an employee or contractor, and outsourcing them to a group of people…

I’m Writing On My Walls!

Why? Because I can! I just ordered one of the best products I’ve heard of in recent years – IdeaPaint. You just paint it on , and you can start writing on it. Sweet! I’ll take pictures once I’ve painted my office, but here is a pic for inspiration. Follow them on Twitter @ideapaint and…

Reuse, Recycle – Pay It Forward!

Everyone knows how wonderful it feels to help other people! If you received a new laptop or desktop for the Holidays, would you consider donating the old one? A new company I’m launching in February – The Geekettes Club – has a laptop donation program in which we will be providing laptops (within 3-4 years…

Mayonnaise Jar & Two Beers..

When things in your life seem almost too much to handle, when 24 hours in a day are not enough, remember the mayonnaise jar and the 2 Beers. A professor stood before his philosophy class and had some items in front of him.. When the class began, he wordlessly picked up a very large and…