What a difference a year can make! This time last year, I was embarking on another year of building my business, Wave Marketing, pulling together the final pieces of the plan to launch The Geekettes Club, and getting used to living in my new home in South Eastern Virginia. Now? I’m working for Dominion Enterprises, managing…
Tag: Marketing
We Are Hiring in Hampton Roads!
Click on the links below. All positions are located in downtown Norfolk, Virginia at Dominion Enterprises. Please apply through the website. Thanks! City Experience Coordinator (aka Account Coordinator) SEM Coordinator Marketing Analyst Wordsmith (aka Content Writer)
Customer Experience: My Notes From Internet Summit 2010
I was fortunate to attend the Internet Summit in Raleigh, NC a few weeks ago. I had a couple of ‘aha’ moments, but a lot of affirmation moments – affirming that what I was doing and thinking was correct. Over the next month or so, I intend to share some of my notes here. First…
Gorgeous Images – Amazing Colors
I love the colors in these ads for India Tourism… thought I’d share. Enjoy!
Inspiration from “The Fulfillment Guy” and Zappos
My friend and client, Eric Brown – aka “The Fulfillment Guy” – had the privilege of meeting Tony Hsieh, the CEO of Zappos. I’m envious of Eric… Tony is an inspiration. He has built a phenomenal company, that was just recently acquired by Amazon. I just bought Tony’s book “Delivering Happiness”, and can’t wait to dig in….
Its the Little Things – How to Make Me Your Customer
Update: Lands End Canvas blows me away. They really know how to treat people right! After I wrote my post, I tagged them on a FB post about my blog post, and next thing I know, my blog is on FIRE! The page views went through the roof. Why? Because Lands End posted about ME…
Display is Bringing Sexy Back
My focus lately has been on advocating the benefits of email marketing as I think it is a marketing channel that is poorly under utilized and yet so very cost effective! And remember, it has the highest ROI in any direct response marketing channel! But I’m stepping off my email marketing soapbox for a bit…
WeReward: Just Another Geo-Location Service?
You may recall my post on FourSquare, where I talk about the benefits to retailers in using the ‘check-in’ service. Since that write up, I’ve signed up for and played with nearly a dozen new sites and apps. In addition to Gowalla, Foursquare, and Brightkite, I’ve also used the check-in feature of Yelp, and Whrrl (although I lost my…
SocialSonya - Marketing Coach 