Tomorrow is a big day in Hampton Roads. For the first time, the region is pulling out all the stops and hosting a huge marketing convention. This is a big deal in this military heavy region – most conventions are government or military related. About a year ago, Kurt Noer, the CEO and Founder of…
Tag: Marketing
4 Great Email Marketing Stats
I’ve been working on a presentation on Email Marketing that I will be delivering next week. In my search for recent statistics, I found some that I thought I’d share as they just go to show how effective email marketing can be! If you’re not using email marketing in your marketing plan, you should be….
The Value of Social Friendships
What do you think your friendship is worth? And what are friendships worth to you? $25 or an iPad? Every morning, as I check Facebook, I am inundated with requests for help from our friends. “I’m trying to build a chicken coop in Farmville, can you help?” or “My daughters’ boyfriends’ mother has a new…
9 B2B Social Media Marketing Statistics
As you may recall from some of my previous posts, I love data! So when I came across a list of 28 Awesome B2B Social Media statistics, I had to hold back from squealing with glee! Here are 9 of my fav’s plus a couple of surprise stats. Surprise stat: Only 50% of B2B marketers formally analyze…
Excerpt: FourSquare, Groupon offer small-biz benefits – Article
Excerpt from an article I wrote for Inside Business newspaper (print and online): <– I have a friend whose daily activities can be viewed by the world through FourSquare. We know where he is almost every minute of the day (and boy, does he eat a lot!). So what is FourSquare? And how can you…
The Number ONE Secret To Successful Email Marketing Campaigns
There is a VERY simple email marketing tactic that can be the biggest deciding factor between a successful and ineffective email marketing initiative. The secret? Developing the RIGHT subject line for an email message. How often have you bought a magazine at the grocery store because of the headline on the front? Or watched a tv show…
Top 15 Favorites – Social Media Websites and Experts
Lately, a few friends have asked me who I follow for Social Media news. So here is my list of just a few of my favorites – both websites and ‘experts’. It includes folks I know who may not yet be famous, but are pretty darn smart 😀 Please feel free to add your recommendations in the ‘comments’. I’ll also probably keep adding to this list as I find more great people to recommend. Enjoy!
Nike, Videography and Advertising.
I really appreciate great videography in advertising. This video for Nike Football (aka soccer) was directed by Hollywood director/producer – Alejandro G. Iñarritu (of 21 Grams & Babel fame). In the video, an epic football journey unfolds through a match of goal line clearances, game-winning tackles and lightning footwork that literally send a ripple effect…
10 Ways to Grow Your Facebook Page Following
10 Ways to Grow Your Facebook Page Following – by guest blogger, Kylie Ross Who doesn’t like tips? We recently found a comprehensive (and LONG) list of tips to get people to like your Facebook page. Thanks to Kylie Ross, our guest blogger, who has summarized and simplified the list for those of us who…
Email Marketing Trends – Click Rates by Number of Links
Part 3: Email marketing – one of the most cost effective marketing channels available. (Read my post on “The Social Media – Email Connection and Four Strategies to Connect Them” to see how email marketing can be even MORE effective!) A study was recently released showing the latest email marketing trends. There are a few great…
SocialSonya - Marketing Coach 