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Tag: Marketing

  • Email Marketing Trends – Click Rates

    Part 2: Email marketing – one of the most cost effective marketing channels available. (Read my post on “The Social Media – Email Connection and Four Strategies to Connect Them” to see how email marketing can be even MORE effective!) A study was recently released showing the latest email marketing trends. There are a few… →

  • Nielsen Study: Internet & Social Media Consumer Insights

    Sorry its been a while! I’ve been traveling (back to my home country of Australia), and then my Mac died (gasp!) But I’m back online, and bringing you the latest stats on Social Media usage from the folks at Nielsen. What I find interesting is the extraordinary growth of Twitter – 1,520% in the last… →

  • My Top Tips for Awesome Word of Mouth Marketing Campaigns

    I love Word of Mouth Marketing! Creating buzz about a product can be so exciting and so much fun! Here are some of my tips for creating great Word of Mouth Marketing campaigns: 1) Be fearless! The best Word of Mouth marketing campaigns have a bit of risk involved… risk of being caught, risk of… →

  • From Your Eyes to Your Hands!

    I love it when I read a blog that speaks to me! I just read a great article at a blog on TwistImage – Six Pixels of Separation about moving marketing from your eyes to your hands. Remember when marketing was about ‘eyeballs’ and getting those ‘eyeballs’ on your website. Remembers those days??? I do… →

  • Crowdsourcing in to 2010

    Its my humble opinion that Crowdsourcing will be a pretty big trend this year. So what’s Crowdsourcing? Here is the Wikipedia definition: Crowdsourcing is a neologistic compound of Crowd and a short for Outsourcing, for the act of taking tasks traditionally performed by an employee or contractor, and outsourcing them to a group of people… →

  • How to Improve Your Brand “Experience”

    What is a brand?  Depending on who you ask, the answer may vary.  A web design company may tell you that a brand is your logo and website.  Others may say it is the adjectives a customer or potential customers use to describe your product or service.  A brand is all of these things and… →

  • 10 Red Balloons and $40,000

    How cool is this: To mark the 40th anniversary of the Internet, DARPA has announced the DARPA Network Challenge, a competition that will explore the roles the Internet and social networking play in the timely communication, wide-area team-building, and urgent mobilization required to solve broad-scope, time-critical problems. The challenge is to be the first to… →

  • Simple, Yet Effective Social Media Campaign – IKEA

    Forsman and Bodenfors turns Facebook tagging into a promotional tool for the opening of Ikea’s new store in Malmo, Sweden. P.S. With the new Facebook promotions policy, this campaign would have needed to be approved by Facebook first before launching. Ho hum… →

  • Wear a Hat, Play in the Sand and Find Inspiration!

    I was reading a friends blog post the other night, and it reminded me of something I learned during an innovation coaching session. If you are feeling uninspired, take yourself out of your normal space. Here are a couple of ideas: 1) Wear something different to work. Dress up. Wear a hat. Wear bright colors… →

  • The Secret Sauce of Viral Social Media Campaigns

    Online marketing has experienced an interesting shift. From PPC advertising to today’s social media marketing. But what did this new channel bring us? For consumers, it has given us a voice – a way to talk back to the brands we love, and hate, and to share our ideas and opinions. For businesses, social media… →