2012 Resolutions? Bah….

2012 Resolutions

I am not big on resolutions. I think it goes back to my 20’s when I tried every year to set a resolution, and stick to it. It would start out the same – pick from the following:

  1. Diet
  2. Quit smoking
  3. New job
  4. New boyfriend
  5. Etc…

Then, mix in a little effort




And give up in a month..

Happened every year! And then I went through the feelings of guilt and dissatisfaction – for not completing my resolution. So now I just enter every new year with the goal of being the best I can be.

That’s it. Happiness, success, and everything else should come along naturally with just being the best I can be.

So what do you do? Are you a “resolutionist” ? Share your resolutions in comments below, or if you are like me and don’t resolute, then feel free to share that too!

Happy 2012, and be the best you can be!


Follow Up – How To Make Me Hire You

You're Hired

My recent blog post: It’s the Little Things – How to Make Me Hire You had such a huge response! I’m happy to report that I made offers to 5 of the candidates who interviewed with me last week! One of the candidates I hired was the gentleman who returned after the interview and hand delivered a personalized thank you letter.

I also decided to start a job listing page on my non-profit’s website to list all the opportunities that are sent to me to post. So if you have a position open in Hampton Roads (or anywhere really), let me know and I’d be happy to share it with my network. Feel free to share the link with your friends in case they are looking for a new opportunity. And thank you all for the fantastic response to my post. ~Sonya

It’s the Little Things – How to Make Me Hire You

Following on from my post : Its the Little Things – How to Make Me Your Customer, I thought I’d cover a post on how to make me hire you.

I’ve been interviewing people for positions I have open at my company. Six open positions, dozens of phone screens and interviews, and 20 in person interviews. I feel ‘almost’ like a pro!!! So what does it take to make me hire you? Here are just a few things you can do to “WOW” me:

  1. Be prompt: This doesn’t apply to just arriving in time for the interview. But also in responding to my emails and phone calls! Show that you are interested in the position by promptly responding to ANY communication from a hiring manager.
  2. Dress for success: I had someone show up for an interview in jeans once. Really! Yesterday, I interviewed a gentleman who was dressed impeccably! He had on a gorgeous suit and tie, subtle cologne, and his clothes were wrinkle free. I was able to focus on his talents and personality, vs. the horrible outfit he was wearing. Dress for the job you want!
  3. Come prepared: Nothing irks me more than candidates who show up for an interview with little or no preparation.
    1. Research the company you are interviewing with. You should understand the brands, products, and history at a minimum.
    2. Have a few questions ready to ask. If you don’t know what to ask, then google “questions to ask a potential employer“. A couple I like: “What is your management style”, “What are the top three qualities an employee needs to be successful in this job?”, “How would my job performance be evaluated?”
    3. Check out my LinkedIn profile! Maybe we have a few contacts in common. What a great ice breaker 🙂
  4. Do not look at your watch: Yes, it has happened. I’ve been interviewing someone, and they’ll look at their watch. Or check their phone. You can be the best candidate, with the best personality, but this ONE action will disqualify you immediately from the running if you are interviewing with me. (Note: There is ONE exception. If you have notified me in advance that you have to leave by a certain time due to a prior commitment, or because you are meeting with me during your lunch break. If you check your watch in this instance, that’s ok with me!)
  5. Do you want the job?: Tell me! We are in a ‘buyers market’ for employers and there are more qualified candidates than ever going after the few positions available in the market. So make sure you let me know if you really want the job! If you don’t, then tell me so I can move on to the next person. I like to hear people reiterate that this is the job for them.
  6. Be unique: This one is a little harder, but there are ways to accomplish this. Here are a few ideas that have worked for some of my recent candidates:
    1. Think outside the box for ways to format your resume. You don’t need to hire a designer, but consider putting your name in bold, large sized font down the left column of your resume versus the standard header.
    2. Consider sending your resume via Fedex or UPS. Especially if you have writing samples, creative samples or anything other than a resume you’d like to share with me.
    3. Send me flowers. (Just kidding!)
  7. Thank me: There are a couple of ways of doing this.
    1. Don’t forget to thank me during the interview. This should be a NO BRAINER! But so many people forget to do it!
    2. Send me a post interview or post phone call email thanking me for my time.
    3. You could also go that extra mile like one recent candidate: After the in person interview with myself and two members of my team, the candidate left our office, and returned an hour later with a personalized letter for each of us, thanking us for the interview, and stating again his desire to be hired for the position, and highlighting his skills. We were floored!!! He made an incredible impression!

So – if you need a job, subscribe to my blog. I typically post my open positions or other jobs I know about right here. Happy job hunting!



A Quick Look Back – and Looking Forward

Happy New Year 2011

What a difference a year can make! This time last year, I was embarking on another year of building my business, Wave Marketing, pulling together the final pieces of the plan to launch The Geekettes Club, and getting used to living in my new home in South Eastern Virginia.

Now? I’m working for Dominion Enterprises, managing a marketing team responsible for the marketing of EmploymentGuide.comWiserWorker.com,CareersinGear.com and HealthCareerWeb.com as well as our new product that will be launching in a few months. Wow! I’ve been very fortunate. Before making the decision to put Wave Marketing in to hibernation, I’d built a nice clientele list, and was doing pretty well, thank you very much 🙂

The Geekettes Club is taking great steps forward . We recently named our Board of Directors, and will be announcing the President of the Hampton Roads Southside Chapter of the Club in the upcoming days. My goal for the Club was to eventually make it a National organization. We are on our way, folks!

I can’t wait to see what 2011 brings. I’m excited about the opportunities, and looking forward to working with some amazing people at my job, and with The Geekettes Club. Thank you for your support in 2010, and I look forward to connecting again in 2011.


Women in business awards

Women in Business Award Luncheon

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I was so honored to be awards a Women in Business Award today, along with 23 other deserving women. Inside Business were the hosts and organizers, and put on a terrific event to honor us. I was grateful to Nicole Newsome, my husband John, sister Kylie, brother in law Kyle and my team from Dominion there to support me. I did feel a little underserving as all the other women were introduced, and had things like “saves kids” “fights fires” “was the first…” in their bio’s. But it was a honor, and I was truly humbled. Thank you to all who were with me either in person, or in spirit. It was a fabulous day!

A Personal Update – and Setting New Goals

SproutingIts been a very busy few weeks. I started a new job, while wrapping up with old clients, attended a conference in Raleigh, NC, organized a fundraising event for The Geekettes Club, and worked on selecting a Board of Directors for The Club. Phew! I need a holiday 😀

In all honesty, I’m having a great time. My new job is very exciting. I’m the Director of Marketing for a number of Dominion Enterprises brands including:

I also have the opportunity to launch a brand new product for Dominion. I’m one of three core team members who are developing the product, the team and bringing this project to fruition. So exciting!

On a more personal front, I have been working with Karen Clements on a fundraiser for The Geekettes Club and the ForKids organization. We were so fortunate to receive a boat load of donations from businesses across Hampton Roads, and held a silent auction. We raised over $2000 and are looking forward to presenting ForKids with a check to help homeless families this holiday season.

I also spent some time putting together an amazing Board of Directors for the Club. I was able to invite a few former AOLers, and a few local folks who are leaders in our community. I’m really excited to be moving in to 2011 with this dynamic team, and look forward to taking the club to the next level!

I’ve had an amazing year this year – topping it off with being chosen as an honoree for Women in Business 2010. I’m one of 20 women chosen to be honored this year at a luncheon on December 13. At last years event, I remember winning a ticket through Facebook, and meeting my good friend (and Geekettes Club Board Member) Del Scheitler for the first time as I was seated at his table. I thought to myself as I watched all the women being honored, that I would make this one of my life goals – to be included in the honor list at some point in my life. Who knew it would only be a year later that I would be included on the list!

So, now its time to set new goals. What do I hope for 2011? Success in my new job, expansion of The Geekettes Club, and a balance in my work and life. Wish me luck!