I love it when I read a blog that speaks to me! I just read a great article at a blog on TwistImage – Six Pixels of Separation about moving marketing from your eyes to your hands. Remember when marketing was about ‘eyeballs’ and getting those ‘eyeballs’ on your website. Remembers those days??? I do…
Tag: ROI
Simple, Yet Effective Social Media Campaign – IKEA
Forsman and Bodenfors turns Facebook tagging into a promotional tool for the opening of Ikea’s new store in Malmo, Sweden. P.S. With the new Facebook promotions policy, this campaign would have needed to be approved by Facebook first before launching. Ho hum…
Few Professionals Are Measuring Social Media ROI
According to a recent survey by Mzinga and Babson Executive Education, very few professionals (16%) are measuring Social Media ROI. Is this because most don’t know HOW to measure it? I would venture to guess that a lot of professionals are unsure how to start tracking Social Media marketing results. Here are some other insights…
SocialSonya - Marketing Coach 