10 Ways to Grow Your Facebook Page Following

10 Ways to Grow Your Facebook Page Following – by guest blogger, Kylie Ross Who doesn’t like tips? We recently found a comprehensive (and LONG) list of tips to get people to like your Facebook page. Thanks to Kylie Ross, our guest blogger, who has summarized and simplified the list for those of us who…

Email Marketing Trends – Click Rates by Number of Links

Part 3: Email marketing – one of the most cost effective marketing channels available. (Read my post on “The Social Media – Email Connection and Four Strategies to Connect Them” to see how email marketing can be even MORE effective!) A study was recently released showing the latest email marketing trends. There are a few great…

Email Marketing Trends – Click Rates

Part 2: Email marketing – one of the most cost effective marketing channels available. (Read my post on “The Social Media – Email Connection and Four Strategies to Connect Them” to see how email marketing can be even MORE effective!) A study was recently released showing the latest email marketing trends. There are a few…

How to Create a Winning Video

I just wrote a “How To” post for a client on creating a winning video. With the launch of YouTube’s new video editing tool, more people now have the ability to develop their own videos. The tools are so readily available – digital cameras with video cameras, Flip cameras, and cameras built in to computer…

Nielsen Study: Internet & Social Media Consumer Insights

Sorry its been a while! I’ve been traveling (back to my home country of Australia), and then my Mac died (gasp!) But I’m back online, and bringing you the latest stats on Social Media usage from the folks at Nielsen. What I find interesting is the extraordinary growth of Twitter – 1,520% in the last…

Top Secrets to Writing a Great Press (or Media) Release

A press release (otherwise known as media or news release in this digital age) is still worth the paper it’s printed on (or the site it’s published on!)…here are the secrets to writing a great media release. By guest blogger Kylie Ross, who happens to be my sister in addition to being an independent communications…

From Your Eyes to Your Hands!

I love it when I read a blog that speaks to me! I just read a great article at a blog on TwistImage – Six Pixels of Separation about moving marketing from your eyes to your hands. Remember when marketing was about ‘eyeballs’ and getting those ‘eyeballs’ on your website. Remembers those days??? I do…

Simple, Yet Effective Social Media Campaign – IKEA

Forsman and Bodenfors turns Facebook tagging into a promotional tool for the opening of Ikea’s new store in Malmo, Sweden. P.S. With the new Facebook promotions policy, this campaign would have needed to be approved by Facebook first before launching. Ho hum…