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How ARE Businesses Using Social Media – Study Results
Now here is an interesting study. Ever wondered how other businesses are using social media? Business.com just released the results of a survey they conducted online from 8/11/09 to 9/4/09, asking 3,000 unique respondents from the US and Canada a number of questions regarding their use of social media as part of their normal work… →
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The Secret Sauce of Viral Social Media Campaigns
Online marketing has experienced an interesting shift. From PPC advertising to today’s social media marketing. But what did this new channel bring us? For consumers, it has given us a voice – a way to talk back to the brands we love, and hate, and to share our ideas and opinions. For businesses, social media… →
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Few Professionals Are Measuring Social Media ROI
According to a recent survey by Mzinga and Babson Executive Education, very few professionals (16%) are measuring Social Media ROI. Is this because most don’t know HOW to measure it? I would venture to guess that a lot of professionals are unsure how to start tracking Social Media marketing results. Here are some other insights… →
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