Tag: Viral Marketing

Got Klout?

UPDATE: Klout just released this great infograph that I thought helpful to those who have read this post on Klout. Enjoy! ———————————— Do you have Klout? When I first started noodling through social media land, back in the day (July 10, 2007 according to Facebook), I knew I was an early adopter, but wasn’t really…

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The Value of Social Friendships

What do you think your friendship is worth? And what are friendships worth to you? $25 or an iPad? Every morning, as I check Facebook, I am inundated with requests for help from our friends. “I’m trying to build a chicken coop in Farmville, can you help?” or “My daughters’ boyfriends’ mother has a new…

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Excerpt: FourSquare, Groupon offer small-biz benefits – Article

Excerpt from an article I wrote for Inside Business newspaper (print and online): <– I have a friend whose daily activities can be viewed by the world through FourSquare. We know where he is almost every minute of the day (and boy, does he eat a lot!). So what is FourSquare? And how can you…

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Nike, Videography and Advertising.

I really appreciate great videography in advertising. This video for Nike Football (aka soccer) was directed by Hollywood director/producer – Alejandro G. Iñarritu (of 21 Grams & Babel fame). In the video, an epic football journey unfolds through a match of goal line clearances, game-winning tackles and lightning footwork that literally send a ripple effect…

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The Secret Sauce of Viral Social Media Campaigns

Online marketing has experienced an interesting shift. From PPC advertising to today’s social media marketing. But what did this new channel bring us? For consumers, it has given us a voice – a way to talk back to the brands we love, and hate, and to share our ideas and opinions. For businesses, social media…

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