Tag: Web Analytics

Got Klout?

UPDATE: Klout just released this great infograph that I thought helpful to those who have read this post on Klout. Enjoy! ———————————— Do you have Klout? When I first started noodling through social media land, back in the day (July 10, 2007 according to Facebook), I knew I was an early adopter, but wasn’t really…

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Customer Experience: My Notes From Internet Summit 2010

I was fortunate to attend the Internet Summit in Raleigh, NC a few weeks ago. I had a couple of ‘aha’ moments, but a lot of affirmation moments – affirming that what I was doing and thinking was correct. Over the next month or so, I intend to share some of my notes here. First…

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4 Great Email Marketing Stats

I’ve been working on a presentation on Email Marketing that I will be delivering next week. In my search for recent statistics, I found some that I thought I’d share as they just go to show how effective email marketing can be! If you’re not using email marketing in your marketing plan, you should be….

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The Value of Social Friendships

What do you think your friendship is worth? And what are friendships worth to you? $25 or an iPad? Every morning, as I check Facebook, I am inundated with requests for help from our friends. “I’m trying to build a chicken coop in Farmville, can you help?” or “My daughters’ boyfriends’ mother has a new…

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9 B2B Social Media Marketing Statistics

As you may recall from some of my previous posts, I love data! So when I came across a list of 28 Awesome B2B Social Media statistics, I had to hold back from squealing with glee! Here are 9 of my fav’s plus a couple of surprise stats. Surprise stat: Only 50% of B2B marketers formally analyze…

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Email Marketing Trends – Click Rates by Number of Links

Part 3: Email marketing – one of the most cost effective marketing channels available. (Read my post on “The Social Media – Email Connection and Four Strategies to Connect Them” to see how email marketing can be even MORE effective!) A study was recently released showing the latest email marketing trends. There are a few great…

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Email Marketing Trends – Click Rates

Part 2: Email marketing – one of the most cost effective marketing channels available. (Read my post on “The Social Media – Email Connection and Four Strategies to Connect Them” to see how email marketing can be even MORE effective!) A study was recently released showing the latest email marketing trends. There are a few…

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Email Marketing Trends – Open Rates

I love email marketing. Why? It is one of the most cost effective marketing channels available. (Read my post on “The Social Media – Email Connection and Four Strategies to Connect Them” to see how email marketing can be even MORE effective!) A study was recently released showing the latest email marketing trends. There are…

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Nielsen Study: Internet & Social Media Consumer Insights

Sorry its been a while! I’ve been traveling (back to my home country of Australia), and then my Mac died (gasp!) But I’m back online, and bringing you the latest stats on Social Media usage from the folks at Nielsen. What I find interesting is the extraordinary growth of Twitter – 1,520% in the last…

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