It’s Been a A While – and 13 Trends for 2013

Ok – I know. I don’t play by my own rules… and haven’t posted a blog post in months! I apologize. That whole work thing keeps getting in my way 🙂 I’m sorry… So here I am again, and its time to share new stuff.  I just participated in 2 days of training with some…

Got Klout?

UPDATE: Klout just released this great infograph that I thought helpful to those who have read this post on Klout. Enjoy! ———————————— Do you have Klout? When I first started noodling through social media land, back in the day (July 10, 2007 according to Facebook), I knew I was an early adopter, but wasn’t really…

It’s the Little Things – Launching a New Product

It’s the little things that give me joy…. Its been a while, and I apologize for that. But I’ve been working like crazy on a new product that my company is launching. I thought it might be interesting to share a bit of inside scoop on how we’re building this thing. I love my job……

Customer Experience: My Notes From Internet Summit 2010

I was fortunate to attend the Internet Summit in Raleigh, NC a few weeks ago. I had a couple of ‘aha’ moments, but a lot of affirmation moments – affirming that what I was doing and thinking was correct. Over the next month or so, I intend to share some of my notes here. First…

Display is Bringing Sexy Back

My focus lately has been on advocating the benefits of email marketing as I think it is a marketing channel that is poorly under utilized and yet so very cost effective! And remember, it has the highest ROI in any direct response marketing channel! But I’m stepping off my email marketing soapbox for a bit…

#LMX2010 – A Big Day in Hampton Roads History

Tomorrow is a big day in Hampton Roads. For the first time, the region is pulling out all the stops and hosting a huge marketing convention. This is a big deal in this military heavy region – most conventions are government or military related. About a year ago, Kurt Noer, the CEO and Founder of…

4 Great Email Marketing Stats

I’ve been working on a presentation on Email Marketing that I will be delivering next week. In my search for recent statistics, I found some that I thought I’d share as they just go to show how effective email marketing can be! If you’re not using email marketing in your marketing plan, you should be….

9 B2B Social Media Marketing Statistics

As you may recall from some of my previous posts, I love data! So when I came across a list of 28 Awesome B2B Social Media statistics, I had to hold back from squealing with glee! Here are 9 of my fav’s plus a couple of surprise stats. Surprise stat: Only 50% of B2B marketers formally analyze…

Ten Simple Blogging Tips to Increase Your Traffic

Are you satisfied with your blog traffic? Do you know hot to increase it? I was reading some of the posts on Inbound Marketers – For Marketing Professionals (a group of which I’m a member on Linked In) and saw a post by one of our members, Erin Smith that resonated with me. She  put…

Excerpt: FourSquare, Groupon offer small-biz benefits – Article

Excerpt from an article I wrote for Inside Business newspaper (print and online): <– I have a friend whose daily activities can be viewed by the world through FourSquare. We know where he is almost every minute of the day (and boy, does he eat a lot!). So what is FourSquare? And how can you…