Wave Marketing is a full service marketing agency providing services and support in the following areas:
Marketing Strategy: Whether you have a tried and true marketing plan, or are just considering your marketing options, Wave Marketing will take a fresh look at your business strategy and goals, and work with you to decide on the best approach to increase sales, visitors, or engagement leveraging traditional and new media marketing methods.
Web Design: All the marketing in the world will be almost ineffective if you don’t have a great website and landing pages. We will work with you to build a world class, high performing website to support your marketing campaigns. In addition, we will discuss features and functionality of your website to ensure have the right tools to engage with your audience, track performance and interactions, and build a strong presence on the web.
Internet/Online Marketing: Internet (or online) marketing can be one of the most effective (and cheapest!) marketing tactics in your plan. Wave Marketing will augment your existing marketing efforts with online elements that best suit your brand and budget. We will determine where your audience is online, and then develop a plan to interact with them in their favorite online destinations.
Social Media Marketing: It’s the latest marketing tactic. Wave Marketing will integrate social media marketing in to your existing marketing efforts, to ensure the most relevant social media tactics are adopted. We preach quality over quantity and ensure our recommendations are adoptable and adaptable to any organization, regardless of size and resources. Let us help you engage with your customers and start a dialogue.
Email Marketing: Is one of the most effective, measurable and cost effective marketing tactics. Wave Marketing will start with a creative strategy that optimizes your existing program. Your needs may include acquisition marketing, retention and CRM emails, transactional and trigger emails or win-back emails. We will audit your current communications and enhance your exisiting efforts with a plan that is iterative and adjustable,depending on testing results.
SEO and PPC: Let Wave Marketing help you rank in search. We partner with one of the best SEO and PPC companies in the world to make sure you are optimizing your website to be found in organic and paid search. Wave Marketing will work on your behalf with our partner to ensure your brand is well represented and within compliance.
Word of Mouth Marketing (WOM): WOM can include buzz, blog, viral, grassroots, cause influencers and social media marketing, as well as ambassador programs, consumer-generated media and more. Wave Marketing will help your company leverage this highly engaging marketing channel. Most often we recommend WOM as part of a larger marketing plan, as you will want to make sure the rest of your marketing efforts are designed to support your WOM campaigns.
Offline Marketing: Traditional marketing efforts, including print (newspaper, magazine), mail order, public relations, industry relations, billboard, radio, and television as well as direct mail and telemarketing may still be relevant in some industries. Most often, these channels are more expensive than online efforts, but Wave Marketing will work with you to develop an iterative testing strategy to ensure we optimize your budget and ROI.