/
Tumblr
/
Forsman and Bodenfors turns Facebook tagging into a promotional tool for the opening of Ikea’s new store in Malmo, Sweden. P.S. With the new Facebook promotions policy, this campaign would have needed to be approved by Facebook first before launching. Ho hum…
Forsman and Bodenfors turns Facebook tagging into a promotional tool for the opening of Ikea’s new store in Malmo, Sweden.
P.S. With the new Facebook promotions policy, this campaign would have needed to be approved by Facebook first before launching. Ho hum…
[…] This post was mentioned on Twitter by socialsonya, Ashlee Zapata. Ashlee Zapata said: RT @socialsonya Simple, Yet Effective Social Media Campaign – IKEA: http://wp.me/pBrKN-5W NEAT!!! […]
This is an amazing campaign. Was it really hard getting the initial word out about how to win? Or did it come easy based on the friends of the manager/other parts of the campaign.
Great questions. It would be interesting to know how long it took to build the following as well (in addition to difficulty in getting the word out). Based on my knowledge of viral marketing, there are a number of variables that can affect outcomes, including influence of the managers followers (and their followers), the messaging to encourage follows, etc. But ultimately, I like the innovative , yet simple approach.
Social comments and analytics for this post…
This post was mentioned on Twitter by socialsonya: Simple, Yet Effective Social Media Campaign – IKEA: http://wp.me/pBrKN-5W…
Ernest M. Hemingway was an American novelist, short-story writer, journalist, and sportsman.
SocialSonya 
Leave a comment