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Tag: Email marketing

  • Email Marketing and Communications Presentation

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  • 27 FREE Marketing Guides

    I love free resources, and so when I come across a nice list of resources, I like to share them with my readers. VerticalResponse has an amazing repository of downloadable PDF files on topics including Social Media and Email Marketing. [VerticalResponse is an email marketing solution provider, offering solutions to businesses of all sizes]. Check them… →

  • 4 Great Email Marketing Stats

    I’ve been working on a presentation on Email Marketing that I will be delivering next week. In my search for recent statistics, I found some that I thought I’d share as they just go to show how effective email marketing can be! If you’re not using email marketing in your marketing plan, you should be.… →

  • Home Depot Sells “Lightning”

    Even the BIG guys get it wrong sometimes! →

  • 9 B2B Social Media Marketing Statistics

    As you may recall from some of my previous posts, I love data! So when I came across a list of 28 Awesome B2B Social Media statistics, I had to hold back from squealing with glee! Here are 9 of my fav’s plus a couple of surprise stats. Surprise stat: Only 50% of B2B marketers formally analyze… →

  • The Number ONE Secret To Successful Email Marketing Campaigns

    There is a VERY simple email marketing tactic that can be the biggest deciding factor between a successful and ineffective email marketing initiative. The secret? Developing the RIGHT subject line for an email message. How often have you bought a magazine at the grocery store because of the headline on the front? Or watched a tv show… →

  • Email Marketing Trends – Click Rates by Number of Links

    Part 3: Email marketing – one of the most cost effective marketing channels available. (Read my post on “The Social Media – Email Connection and Four Strategies to Connect Them” to see how email marketing can be even MORE effective!) A study was recently released showing the latest email marketing trends. There are a few great… →

  • Email Marketing Trends – Click Rates

    Part 2: Email marketing – one of the most cost effective marketing channels available. (Read my post on “The Social Media – Email Connection and Four Strategies to Connect Them” to see how email marketing can be even MORE effective!) A study was recently released showing the latest email marketing trends. There are a few… →

  • Email Marketing Trends – Open Rates

    I love email marketing. Why? It is one of the most cost effective marketing channels available. (Read my post on “The Social Media – Email Connection and Four Strategies to Connect Them” to see how email marketing can be even MORE effective!) A study was recently released showing the latest email marketing trends. There are… →

  • The Social Media – Email Connection and 4 Strategies to Connect Them

    As a marketing ‘generalist’, it is my job to understand the ins and outs of all marketing channels. I don’t pretend to be an expert at all of them, or even some of them. But I make it my job to keep up with new tactics and new channels. It is my belief that this… →