Be authentic! Be real! Be transparent!
Marketing people have been shouting these buzz words since the beginning of ‘Social Media and Web 2.0’. We say it about your blogs, your posts, your websites – your online presence. But we forget to mention that you should also remember this when it comes to networking. One of my favorite marketers (and arguably the MOST talented), Seth Godin reminds us that its not important how many friends or ‘connections’ you have (online AND offline), its more important how authentic and real these connections are.
So its not about how many Twitter followers you have, or Facebook friends or fans you have, its how connected you are to those fans and friends, and how helpful you are being to them, and them to you in helping each other achieve your goals. Keep it real, people! 😀
“What I don’t like online is the superficial networking. It doesn’t
count for anything” – Seth Godin