I found something pretty cool today so wanted to share. Have you ever wondered how to use LinkedIn for business and marketing? I mean, most of us know how to use it to find a job, but as part of a marketing plan?
Here is a pretty comprehensive (20 pages!) excerpt from a case study collection on Successes using LinkedIn : How 11 companies are using the global networking site to achieve their business and marketing goals.
Download the PDF here: LinkedIn_Success_Stories_EXCERPT
If you want the full article, you need to pay for it, but I think this pdf gives some great info (its 20 pages LONG!) without paying out $49 😀