“Yet, the best business model in the world is also the simplest: make stuff that’s insanely great.” – Umair Hague , Harvard Business Review
This is a wonderful quote, and so true! A lot has been written about Apple, and how all Apple products are insanely great. I’m a MAC girl, so I 100% agree… There is a lot to like – great packaging, beautiful product designs, ease of use, simplicity, clean and sleek designs, products that work… etc. etc. And then there’s Steve Jobs, and his insanely great presentations. He has passion. He loves his products, and it shows. He believes in his products, and it shows.
My companies – Wave Marketing and The Geekettes Club are insanely great due to: (tooting my own horn… so tune out if you want to!)
- My passion for both of my businesses. I love what I do. And I hope it shows.
- I am insanely anal about providing the best in customer service – and I really mean it ! I am a strong believer in transparency and authenticity, and I work hard to ensure I serve my clients with the utmost integrity and respect. I believe in delighting my clients.
- I will not provide a cookie cutter plan – my clients are all unique, and I treat them as such. I will partner with you and listen to your ideas and feedback. You know your customers best.
- I will not be lazy. I do not believe in cutting corners. I will research and study your industry, competitors and products to better understand your world. You are my partner. Your success is my success – and I really mean it!
Ok – so here is the big question: What makes YOUR company insanely great?
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