10 Ways to Grow Your Facebook Page Following – by guest blogger, Kylie Ross
Who doesn’t like tips? We recently found a comprehensive (and LONG) list of tips to get people to like your Facebook page. Thanks to Kylie Ross, our guest blogger, who has summarized and simplified the list for those of us who don’t have time to review the long version. 😀
Just remember that it takes time to build a new fan base from scratch and requires an ongoing commitment to brand, monitor and network with people who find interest in your product.
#1: Be Prepared With Quality Wall Posts and Consistent Engagement
Keep your page organized and loaded with fresh, quality content. Be consistent and active in your engagement with fans and also with the brand.
#2: Reward Your Loyal Supporters
Encourage existing and loyal customers to join your Facebok page as supporters, reward them with customizable badges/tabs (to be placed on their profiles for visibility) and special deals for consistent support.
#3: Leverage Your Existing Social Networks
If you’ve built a strong Twitter network for your business, utilize it to promote your Facebook page. Your followers can broadcast your message on both of their social platforms by reaching out to a greater audience about your business.
#4: Integrate Facebook Social Plugins to Your Website
It’s essential to have a main hub correlating all your social media activities. Your company’s website is the only place that gives you full control over content and brand management. Integrate Facebook social plugins to encourage connections such as Facebook’s Likebox, Like button, and Comment stream.
#5: Remind Your Fans to Like and Share
Facebook has some easy ready-made sharing buttons with which people can promote your tabs and pages to their friends. Place a shout-out or reminder to ‘Like’ your status updates and instruct fans to click that little ‘Share’ button right next to your message so their friends will be alerted about the update.
If you’re an active participant in a forum or membership site, placing a signature with your fan page link is a plus. No-one will care about your information unless you stand out from the crowd. Be an active helper in a LinkedIn Group or a frequent poster of special tips and tricks.
#7: Take the Initiative: Request Help From Friends
It’s difficult to start a fan page with no engagement whatsoever. Why not initiate messages to your friends and buddies who are supportive of your business? Ask them to help out in some discussions, reward them with publicity or return the favor. Make sure the question is interesting enough to get them talking.
#8: Use Tagging and Acknowledgments
A great networking tool, status-tagging, can even drive in new connections. Tag an author or a popular Facebook page to draw attention, but only if you have good reason to do so. For example, selflessly promote a niche-post and how it benefits people who like your page.
#9: Participate Outside Your Page
Use the Facebook Directory and Facebook Search to locate other Facebook pages in your niche and look for public discussions based on search terms related to your business. Provide value to the popular pages; build credibility and relationships with the admin and members.
#10: Collaborate With Other Page Admins for a Social Event
You can collaborate with other page admins to create a special event that may benefit both your fans and bring in new connections. There should be a mutual understanding and proper planning to make it work for everyone’s professional goals.
Excerpted from a post by Mari Smith – Original Post