Dana Todd: Internet Summit – 2015 Predictions in Search


Dana Scott at Internet Summit 2010

Dana Todd @DanaTodd Newsforce.com  (P.S. her hair is purple today… Love her!)

From #isum10

2015 Predictions:

UPC Search (bar codes and mobile codes)

– DSPs and custom dashboards for the masses

– “App SEO”

– Sponsored stories in news via PPC

– OOH search/augmented reality

– TV search

– iAds $bigger than Yahoo!/Bing in search ad$

– BUT, Yahoo!/Bing will dominate web display ads

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