It’s the Little Things – Launching a New Product

JoyIt’s the little things that give me joy….

Its been a while, and I apologize for that. But I’ve been working like crazy on a new product that my company is launching. I thought it might be interesting to share a bit of inside scoop on how we’re building this thing. I love my job… I really do!

So, what is “it”? My company is launching a Daily Deals website –! Yes, there are many others out there, but we are fortunate to have a solid company behind us, a fantastic URL, and have experience building strong field sales teams, and customer service teams. So, what are we doing that is different? Well, we hope that we can provide best in class customer service to our merchant partners and customers.

Ultimately, though, we want to give quality deals.

I have been working with our talented design team to come up with our website concepts, and we have been testing a few looks over the last few days. We also have a new logo, that we hope is a better fit with the look and feel of the home page concepts we will use for launch. So many of the daily deal websites have a similar look and feel, so we wanted to create something that looked a little different, and made us stand out from the crowd. I hope we have been able to achieve that.

I thought it would be a great opportunity to engage guerrilla marketing agency to push a promotion in one of our launch cities. I’ve narrowed my search down to two agencies, and am excited to see what creative and innovative solutions they will present. Once the details are finalized, I’ll share them here on my blog. I love guerrilla marketing…

Well, folks. I hope you’ll join me on this journey over the next few months. ~Sonya
Disclaimer: All views and opinions expressed are mine and do not necessarily reflect any of my affiliations.

UPDATE: Check out what our manager has to say about here!

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