I’m a bit of a logo geek – I like looking at, admiring and sometimes critiquing logo designs. (Yes, there have been a lot of “WTF” moments too!) Today was a pretty big day for people like me! After 25 years, Microsoft has changed its logo!
Here is a remind of what it was like yesterday:
And the new:
It is a risky move – updating the corporate logo. Gap did it a few years back, and changed it back within a few short months due to the negative feedback it received from consumers. But in this case, I think it is a welcome change. A modern, fresh look. I’m a fan of simplistic design and symmetry. so the new design appeals to me. A strong logo needs to be distinctive, and something people can identify with the brand.
So – what do I really think? I am surprising myself here, and for the first time in … well, forever – I’m liking something Microsoft created! It is clean, simple, symmetrical and fresh! It evokes newness, and Microsoft needs a little injection of newness in their lives.
What do you think? Weigh in below in ‘comments! Would love to hear your thoughts.
P.S. I’m still a Mac girl!