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  • Hard to Forget and Very Clever Advertisements

    I just read (and LOVED) a post about 45 advertisements you will never forget. Here are just 3 of my favorites. Visit this page to view all the rest. Enjoy! Read more

  • 10 Red Balloons and $40,000

    How cool is this: To mark the 40th anniversary of the Internet, DARPA has announced the DARPA Network Challenge, a competition that will explore the roles the Internet and social… Read more

  • Weekend Warriors in DC

    National Geographic Museum is hosting Terra Cotta Warriors: Guardians of China’s First Emperor, an exhibition featuring treasures from the tomb complex of China’s first emperor, Qin Shihuangdi, including 15 life-size… Read more

  • Flash Mob Aussie Style

    A little something fun for Thanksgiving. Over 100 dancers surprised Bondi Beach with a Flash Mob on Sat Nov 14th 2009, organised by DJ Dan Murphy and starring one of… Read more

  • Simple, Yet Effective Social Media Campaign – IKEA

    Forsman and Bodenfors turns Facebook tagging into a promotional tool for the opening of Ikea’s new store in Malmo, Sweden. P.S. With the new Facebook promotions policy, this campaign would… Read more

  • Introducing the AOL Goldfish/Shoe/Scribble Logo?

    A while ago I used to work for AOL. After that I worked for AOL, LLC and prior to that America Online. Today, if I was still there, I’d be… Read more

  • Its About the Kids!

    In case you didn’t know, I’m organizing the Virginia Beach TweetsGiving event. But have you been wondering where the money we raise is going? Check out this short video and… Read more

  • Make just about anything – in New Zealand?

    I just read a wonderful article in Inc. Magazine about a company in New Zealand, that is making designs come to life for anyone around the world. What I love… Read more

  • “Social Media Guru”

    I just read this great article: How Not to be a Social Media Guru. If you know me personally, you will know how much I detest the term “social media… Read more

  • Examples of Effective Social Media Campaigns

    From the amazing folks at Socialnomics – esp. author Erik Qualman. This video showcases several Social Media ROI examples along with other effective Social Media Strategies. Read more

Welcome to my blog!

I’m Sonya, an outdoor enthusiast who founded @girlpaddlers, and also happens to be a successful marketer. I also live a minimalist and simple life, as a digital nomad working, living and exploring in an RV. Through this blog, I aim to share my expertise, insights, and experiences. Join me on this journey as we explore the world of marketing, outdoor life and building a business together!

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