Examples of Effective Social Media Campaigns

From the amazing folks at Socialnomics – esp. author Erik Qualman. This video showcases several Social Media ROI examples along with other effective Social Media Strategies.

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5 Comments Add yours

  1. alexboudreau says:

    Great video. Thanks for sharing.

    1. socialsonya says:

      You’re welcome! Thanks for stopping by 😀

  2. But the examples are old and does not hold true anymore. They suceeded as first movers in the different fields, don´t you think? I mean, not everyone can suceed like that, right?

    1. socialsonya says:

      Ola – most of these examples are still fairly recent (although I guess in web time, not so much). However, I know of successes that are occurring every day. Not every campaign is going to have these types of results – the examples are maybe the exception, but if success is measured as anything that moves the needle in a positive direction (sales, customer satisfaction, exposure, awareness), then I think we can expect that there are more successes than failures.

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