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Tag: Innovation

  • #LMX2010 – A Big Day in Hampton Roads History

    Tomorrow is a big day in Hampton Roads. For the first time, the region is pulling out all the stops and hosting a huge marketing convention. This is a big deal in this military heavy region – most conventions are government or military related. About a year ago, Kurt Noer, the CEO and Founder of… →

  • What’s in a Name?

    This week I’ve been working with someone to develop their brand name. It is a bit of a process, but a fun one! If you’re considering starting a business, changing your brand name, or know someone who is, take a look at these tips on creating a GREAT business name. Brainstorm. How do you want people… →

  • 9 B2B Social Media Marketing Statistics

    As you may recall from some of my previous posts, I love data! So when I came across a list of 28 Awesome B2B Social Media statistics, I had to hold back from squealing with glee! Here are 9 of my fav’s plus a couple of surprise stats. Surprise stat: Only 50% of B2B marketers formally analyze… →

  • Excerpt: FourSquare, Groupon offer small-biz benefits – Article

    Excerpt from an article I wrote for Inside Business newspaper (print and online): <– I have a friend whose daily activities can be viewed by the world through FourSquare. We know where he is almost every minute of the day (and boy, does he eat a lot!). So what is FourSquare? And how can you… →

  • The Number ONE Secret To Successful Email Marketing Campaigns

    There is a VERY simple email marketing tactic that can be the biggest deciding factor between a successful and ineffective email marketing initiative. The secret? Developing the RIGHT subject line for an email message. How often have you bought a magazine at the grocery store because of the headline on the front? Or watched a tv show… →

  • Nike, Videography and Advertising.

    I really appreciate great videography in advertising. This video for Nike Football (aka soccer) was directed by Hollywood director/producer – Alejandro G. Iñarritu (of 21 Grams & Babel fame). In the video, an epic football journey unfolds through a match of goal line clearances, game-winning tackles and lightning footwork that literally send a ripple effect… →

  • The Matrix Code Wars….

    Welcome to the matrix code wars! Have you seen these before? They seem to be appearing all over the place! You may have seen them in magazines, on websites, posters and mobile screens. They are all matrix codes (or 2 dimensional barcodes) – and they may just be another tool in your mobile marketing toolkit.… →

  • My Top Tips for Awesome Word of Mouth Marketing Campaigns

    I love Word of Mouth Marketing! Creating buzz about a product can be so exciting and so much fun! Here are some of my tips for creating great Word of Mouth Marketing campaigns: 1) Be fearless! The best Word of Mouth marketing campaigns have a bit of risk involved… risk of being caught, risk of… →

  • From Your Eyes to Your Hands!

    I love it when I read a blog that speaks to me! I just read a great article at a blog on TwistImage – Six Pixels of Separation about moving marketing from your eyes to your hands. Remember when marketing was about ‘eyeballs’ and getting those ‘eyeballs’ on your website. Remembers those days??? I do… →

  • Note to Self: Be Agile and Adjust Quickly

    In my last post I talked about how I came around to launching The Geekettes Club. Since our launch, I’ve decided that I will share what I can about the launch of The Geekettes Club in a transparent way, and share the positives and the negatives, lessons learned, etc. in the hopes that it might… →