Fries King?
Posted on October 3, 2013 Leave a Comment

This is one of the those head scratching marketing campaigns. What were they thinking?
Burger King recently launched a new line of fries called Satisfries that boast 40 percent less fat, 30 percent less calories and big taste. I’ll attest to them tasting pretty good for lower calorie fries (they’re still fries, so don’t kid yourselves!)
Then they launched a marketing campaign saying they’d changed their name to “Fries King”. But it is all fake! And people are confused. And some are a little annoyed. I guess they’re hungry though, as people seem to be heading to their local BURGER Kings’ to grab some Satisfries.
Is this marketing campaign a success? I’m not sure. If foot traffic and sales were the goals, then I guess its successful. But confusing your audience – thats not smart. Lets see what happens…
Boats, Beaches and Business
Posted on August 5, 2013 Leave a Comment
Here is a nice article written by Barrett Baker for Hampton Roads Magazine. Thanks Barrett for such a nice piece.
(Click here to view a larger version)
It’s Been a A While – and 13 Trends for 2013
Posted on April 11, 2013 1 Comment
Ok – I know. I don’t play by my own rules… and haven’t posted a blog post in months! I apologize. That whole work thing keeps getting in my way :) I’m sorry…
So here I am again, and its time to share new stuff. I just participated in 2 days of training with some of my colleagues at Dominion Enterprises (home of the brands Homes.com, ForRent, CycleTrader, and of course the marine businesses that I work for: boats.com, Boat Trader and YachtWorld). We have a heap of marketing talent in our company, so we gather every year to share experiences, ideas and best practices.
I was able to present on Humanizing Data – creating and leveraging personas. This was a fun one for me as I’ve been using personas in marketing for years. I’ll load up my presentation to Slideshare shortly. But the point is to identify your audience segments using a bunch of data, and create personas to help guide design, product development, etc. Fun stuff.
I also happen to be a fan of Ted Leonsis (formerly AOL, current co-CEO of Groupon, owner of the Washington Wizards, and board member at American Express.) Smart guy. Anyway, he just posted a top 13 Trends list that I happen to agree with!
Highlights:
#2 Mobile Fuels Conversion to a Cashless Economy. Over the next two years, the mobile payment market will reach $670 billion.
#3 Consumerization of IT leads to New Security Concerns, with Resulting Business Opportunities. (Good thing the husband is in the IT security sector!)
#6 Convergence Finally Becomes a Reality. Your computer, phone and TV are now all just screens.
#9 Home Automation. We will be able to control energy, security, video, communications, electronics through wireless technologies.
#13 Vertical Sprouts = Consumers and Money. First came the major “horizontal” companies, like Amazon in ecommerce and Facebook in social. Next up: vertical companies in spaces like women, teens, sports, and seniors.
This last one is big… looking forward to reading more on this.
Click here for the full list.
Would love to hear your thoughts – do you agree/disagree , maybe add something else? Please leave comments below!
P.S. Thanks for visiting!
Microsoft Logo Changes After 25 Years
Posted on August 23, 2012 Leave a Comment
I’m a bit of a logo geek – I like looking at, admiring and sometimes critiquing logo designs. (Yes, there have been a lot of “WTF” moments too!) Today was a pretty big day for people like me! After 25 years, Microsoft has changed its logo!
Here is a remind of what it was like yesterday:
And the new:
It is a risky move – updating the corporate logo. Gap did it a few years back, and changed it back within a few short months due to the negative feedback it received from consumers. But in this case, I think it is a welcome change. A modern, fresh look. I’m a fan of simplistic design and symmetry. so the new design appeals to me. A strong logo needs to be distinctive, and something people can identify with the brand.
So – what do I really think? I am surprising myself here, and for the first time in … well, forever – I’m liking something Microsoft created! It is clean, simple, symmetrical and fresh! It evokes newness, and Microsoft needs a little injection of newness in their lives.
What do you think? Weigh in below in ‘comments! Would love to hear your thoughts.
P.S. I’m still a Mac girl!












