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  • Fries King?

    This is one of the those head scratching marketing campaigns. What were they thinking? Burger King recently launched a new line of fries called Satisfries that boast 40 percent less fat,… Read more

  • Boats, Beaches and Business

    Here is a nice article written by Barrett Baker for Hampton Roads Magazine. Thanks Barrett for such a nice piece. (Click here to view a larger version)   Read more

  • It’s Been a A While – and 13 Trends for 2013

    Ok – I know. I don’t play by my own rules… and haven’t posted a blog post in months! I apologize. That whole work thing keeps getting in my way… Read more

  • Fantastic Marketing Coordinator Opportunity – Northern Virginia

    Posting this for a friend who is hiring. Great opportunity in Northern Virginia for a cool company – the Public Interest Registry (pir.org),  with plenty of fun travel opportunities, and… Read more

  • I guess I don’t “Cut the Mustard” … thanks Grey Poupon

    I guess I’m not good enough to eat certain brands of mustard 😦  As an avid eater of Grey Poupon mustard, I was interested to read that they had launched… Read more

  • Fake It ‘Til You Make It?

    In the same vein as my post about fake Twitter followers – Fake Followers, I just read an expose on @shirls – someone who faked her way in to the lives of the rich… Read more

  • Fake Followers?

    How many of your Twitter followers are fake? I’ve often wondered about that, as I am a firm believer in authenticity, and creating a community of real followers. So I’m… Read more

  • Pinterest and Copyright – I Was Wrong

    I was presenting to a group of Yacht Brokers today in Houston. My “Brand Yourself” presentation included a section on Pinterest, with the recommendation that they start participating in that… Read more

  • Oreo and the Mars Landing

    What does an Oreo cookie have to do with the Mars landing?  It is part of The Daily Twist marketing campaign – an effort launched by Nabisco-owned Oreo launched in… Read more

Welcome to my blog!

I’m Sonya, an outdoor enthusiast who founded @girlpaddlers, and also happens to be a successful marketer. I also live a minimalist and simple life, as a digital nomad working, living and exploring in an RV. Through this blog, I aim to share my expertise, insights, and experiences. Join me on this journey as we explore the world of marketing, outdoor life and building a business together!

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