• What Makes Your Company Insanely Great?

    “Yet, the best business model in the world is also the simplest: make stuff that’s insanely great.” – Umair Hague , Harvard Business Review This is a wonderful quote, and… Read more

  • Make LinkedIn Work For Your Business!

    I found something pretty cool today so wanted to share. Have you ever wondered how to use LinkedIn for business and marketing? I mean, most of us know how to… Read more

  • Feel Like a Rockstar, Unless….

    Have you ever found yourself on a Twitter list and thought – holy cow, I’m famous! 😀 I know I have. UNLESS, you’re on this type of list…. Read more

  • A Little Bit of Moleskine and a Whole Lot of Creativity

    I’m a big proponent of doing whatever it takes to get creative… including buying moleskine note books with colors matching the colors of your brand 😀 I bought these the… Read more

  • Great Presentation – Blogging for Business

    One of my friends, and fellow marketer, Keith Parnell, spoke recently to an audience about Blogging for Business – the How’s and Why’s. I liked his presentation, so thought I’d… Read more

  • Crowdsourcing in to 2010

    Its my humble opinion that Crowdsourcing will be a pretty big trend this year. So what’s Crowdsourcing? Here is the Wikipedia definition: Crowdsourcing is a neologistic compound of Crowd and… Read more

  • I’m Writing On My Walls!

    Why? Because I can! I just ordered one of the best products I’ve heard of in recent years – IdeaPaint. You just paint it on , and you can start… Read more

  • Take 5 and Find the Fun!

    If you do nothing else this Sunday, take 5 minutes and watch this wonderful video Read more

  • Reuse, Recycle – Pay It Forward!

    Everyone knows how wonderful it feels to help other people! If you received a new laptop or desktop for the Holidays, would you consider donating the old one? A new… Read more

  • Social Media Experts Exposed

    Social media is no longer a buzz word. Brands are getting smart and hiring qualified people to manage and execute social media programs; and self proclaimed experts will continue to… Read more

Welcome to my blog!

I’m Sonya, an outdoor enthusiast who founded @girlpaddlers, and also happens to be a successful marketer. I also live a minimalist and simple life, as a digital nomad working, living and exploring in an RV. Through this blog, I aim to share my expertise, insights, and experiences. Join me on this journey as we explore the world of marketing, outdoor life and building a business together!

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